Marketing Monetization Manager

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.

Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.

Role Overview

We are looking for a commercially driven professional to design and scale merchant-funded promotional packages across marketing channels. The role focuses on turning marketing visibility into structured, sellable products that generate incremental revenue and measurable results for partners.

You will define packaging, pricing, and value propositions, and coordinate execution across marketing, campaign, and commercial teams.

Responsibilities

Package Design and Monetization

• Develop standardized promotion packages combining multiple marketing channels, both paid and managed
• Define pricing frameworks, packaging tiers, and commercial positioning
• Identify underutilized marketing opportunities and convert them into scalable products

Commercial Support

• Partner with sales teams to support the positioning and selling of promotional packages
• Help prioritize merchants and opportunities with the highest revenue potential

Execution and Coordination

• Coordinate with marketing channel owners and campaign teams to ensure smooth delivery
• Ensure timelines, quality, and consistency of sponsored promotions

Performance and Optimization

• Track revenue, return on spend, and engagement metrics
• Prepare post-campaign reporting to demonstrate value and support repeat business
• Continuously refine packages based on performance data, seasonality, and merchant demand

Requirements

• Experience in performance marketing, digital marketing, ecommerce, or similar commercial roles
• Strong analytical skills and ability to work with performance and revenue metrics
• Ability to structure offers and communicate value propositions clearly
• Experience working cross-functionally with multiple stakeholders
• Strong organizational skills and attention to detail
• Fluent English

Nice to Have

• Experience in marketplaces or deal-driven businesses
• Experience with media planning, CRM channels, or lifecycle marketing
• Experience with pricing, packaging, or commercial strategy (for example Rohlik Ads)

Success Metrics

• Incremental revenue generated from promotional packages
• Adoption rate of promotional offerings
• Repeat usage by merchants
• Return on promotional spend
• On-time and high-quality campaign execution

Why Join

• Opportunity to build and scale a new revenue stream
• High ownership and direct impact on business performance
• Cross-functional role with broad visibility and influence

Groupon is an AI-First Company
We’re committed to building smarter, faster, and more innovative ways of working—and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role—you’ll be right at home here.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers