Job Application for *** LONDON Financial Times Primary Template at Financial Times

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Job Summary:

The Digital Marketing Executive at the Financial Times works closely with the product, customer, and regional marketing teams to raise awareness and drive demand for FT Professional solutions.

In this role, you’ll assist with day-to-day planning, creation, and execution of top-of-funnel digital initiatives—making sure our solutions reach the right audiences, at the right time, through the right channels. Working closely with cross-functional teams, you’ll translate plans into action and refine our marketing efforts, all while building your skills in a fast-paced B2B marketing environment.

Key Responsibilities:

Program Execution: Support the execution and optimisation of multi-channel digital campaigns (including paid and email) to elevate brand awareness and generate quality leads. Collaborate closely with marketing operations, product, and regional marketing teams to ensure seamless, timely delivery and alignment with overarching business goals.
Program Optimisation: Employ a test-and-learn methodology to refine marketing programmes, leveraging data-driven insights to enhance performance
Insights & Analysis: Monitor and evaluate campaign performance using Salesforce, Marketo, and Google Analytics. Present regular insights to stakeholders, identifying trends, recommending actionable improvements, and showcasing the impact on KPIs
Website Management: Create and update landing pages and on-site content using the CMS according to best practise to support digital campaigns, ensuring optimal user experience and lead-generation flows.

Required Skillsets:

Technical Aptitude: Comfortable working with a diverse set of systems and marketing platforms such as Salesforce, Marketo, and Google Analytics—or similar solutions—and able to adopt new technologies with ease.
Data literate: Comfortable with interpreting campaign metrics and utilising data to shape tactical decisions. Demonstrates confidence in drawing actionable insights that drive measurable outcomes.
Proactivity: A proactive approach to identifying opportunities and addressing challenges before they become issues.
Communication: Exhibits strong verbal and written communication skills, confidently presenting complex ideas and insights to stakeholders from various teams and backgrounds.
Email marketing: Experience in executing targeted email programs that support key stages of the funnel, from awareness through to lead nurturing and acquisition.
Paid media: Familiar with paid advertising best practices and platforms in a B2B context. Able to collaborate on paid campaigns and use performance metrics to drive optimisation.
A/B testing: Understands and applies A/B testing principles to refine messaging and creative assets, ensuring continuous improvement.

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*** LONDON Financial Times Primary Template

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