Influencer Relations and Community Manager, FT Longitude

About Us:
FT Longitude is a thought leadership specialist that is fully owned by the Financial Times Group. Our product offering spans three areas:Strategy, a set of services that helps clients to plan and implement effective and differentiated thought leadership campaigns; Research, which encompasses surveys, interview programmes, data modelling and desk research; and Content, which covers multi-format thought leadership campaigns, spanning reports, articles, opinion pieces, visual and interactive content. We work hard to build and maintain a strong, engaging culture that motivates and inspires our team to do great work, learn new things and develop their careers.

Our Commitment to Diversity, Equity, and Inclusion:
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected, and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

About the role:
FT Longitude is looking for an Influencer Relations and Community Manager to lead the development and growth of its qualitative research offering. This role will be responsible for sourcing subject matter experts (SMEs) for interviews, developing a Thought Leadership Network community, and supporting innovative qual research methodologies. You will manage a growing product line while working closely with internal teams, ensuring GDPR compliance and driving collaborator engagement.

We are looking for a proactive individual who thrives in a fast-paced environment, communicates and collaborates with both internal and external stakeholders, and can effectively lead new initiatives that expand FT Longitude’s qualitative research capabilities.

Key Responsibilities:

• Qualitative Research Development: Lead the growth of our qualitative research offering, meeting P&L targets while introducing new product lines like AI-led transcript analysis.
• SME Sourcing: Identify and recruit world-leading experts for interviews, managing a network of freelance interview sourcing specialists.
• Community Management: Develop a “Thought Leadership Network” of senior B2B executives, building an active, marketable community asset through regular engagement opportunities such as newsletters and event invitations.
• Compliance: Ensure GDPR compliance across qualitative research processes, including data management and community handling.
• Stakeholder Collaboration: Work closely with project managers, editorial, research, and marketing teams to meet deadlines and deliver innovations.
• Influencer Relations: Manage relationships with interviewees, coordinate quote approvals, and gather feedback to improve research processes.

Key Experience and Qualifications:

• Strong communication skills, both written and verbal, with experience in collaborator management and SME recruitment.
• Experience managing multiple tasks and priorities in a fast-paced environment.
• Proven organisational skills with attention to detail and problem-solving capabilities.
• Understanding of GDPR compliance and the handling of personally identifiable information (PII).
• Experience in building and managing B2B executive communities is a plus.

Skills and Competencies:

• Technical Skills:

  • Proficiency in desktop research, social media research, and database management.
  • Qualitative interview sourcing and community management.
  • Understanding of B2B themes and challenges.
  • Persuasive writing skills.

• Interpersonal Skills:

  • Ability to inspire and persuade collaborators.
  • Strong negotiation, communication, and relationship-building skills.
  • Time-management, multi-tasking, and flexibility under tight deadlines.

What's in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.
We’ve embraced a hybrid working model that promotes flexibility, including remote work options. We will support specific flexibility requests for all roles where feasible.

Accessibility:
We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

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