Manager, Testing and Optimisation

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

We are hiring a Manager, Testing and Optimisation to play a hands-on role in improving the effectiveness of our subscription marketing. This role is operational, detail-oriented, and impact-focused—designed for someone with a data mindset and a relentless curiosity to uncover what works and why.

Reporting to the VP, Trading, you will lead the day-to-day management of our conversion rate optimisation (CRO) and testing programme. From shaping hypotheses and prioritising test ideas, to coordinating execution and analysing results, you'll play a key role in ensuring our customer journeys convert efficiently and effectively across regions and channels.

This is not a strategic or campaign management role—it’s a highly practical, analytical position focused on executional excellence and commercial impact.

Key Responsibilities

Conversion Rate Optimisation and Testing

• Manage the end-to-end CRO and A/B testing programme across subscription journeys and landing pages
• Build and maintain a structured optimisation roadmap focused on improving conversion and media efficiency
• Define hypotheses, design tests, and coordinate with internal teams (Product, Growth Marketing, Data) for implementation
• Analyse test performance and deliver clear, concise summaries with recommendations for action
• Track test outcomes over time to quantify impact on acquisition, ROI, and customer lifetime value

Operational Excellence

• Ensure accurate test tracking, tagging, and documentation across all live tests
• Maintain a clear and organised optimisation roadmap and test archive
• Establish repeatable processes to scale experimentation and share learnings across the business
• Partner with data and tech teams to improve test measurement infrastructure

Cross-Team Collaboration

• Work closely with Growth Marketing, Data, Product, and Finance teams to ensure test insights inform wider performance improvement efforts
• Share findings regularly with stakeholders and contribute to performance reviews and planning sessions
• Act as a champion for evidence-based decision-making within the marketing team

Experience and Skills

• Proficient in CRO, experimentation, or digital performance marketing
• Proven track record of managing and analysing A/B tests or personalisation experiments
• Highly detail-oriented with strong project management and documentation skills
• Proficiency with tools such as Google Optimize, Optimizely, Adobe Target, or similar testing platforms
• Strong data fluency and comfort using Excel/Google Sheets and BI tools (e.g., Looker, Tableau)
• Able to communicate results and recommendations clearly, both verbally and in writing
• A self-starter with a strong sense of ownership, curiosity, and a drive to deliver measurable business results

#LI-Hybrid

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.