Manager, Testing and Optimisation

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

We are hiring a Manager, Testing and Optimisation to play a hands-on role in improving the effectiveness of our subscription marketing. This role is operational, detail-oriented, and impact-focused—designed for someone with a data mindset and a relentless curiosity to uncover what works and why.

Reporting to the VP, Trading, you will lead the day-to-day management of our conversion rate optimisation (CRO) and testing programme. From shaping hypotheses and prioritising test ideas, to coordinating execution and analysing results, you'll play a key role in ensuring our customer journeys convert efficiently and effectively across regions and channels.

This is not a strategic or campaign management role—it’s a highly practical, analytical position focused on executional excellence and commercial impact.

Key Responsibilities

Conversion Rate Optimisation and Testing

• Manage the end-to-end CRO and A/B testing programme across subscription journeys and landing pages
• Build and maintain a structured optimisation roadmap focused on improving conversion and media efficiency
• Define hypotheses, design tests, and coordinate with internal teams (Product, Growth Marketing, Data) for implementation
• Analyse test performance and deliver clear, concise summaries with recommendations for action
• Track test outcomes over time to quantify impact on acquisition, ROI, and customer lifetime value

Operational Excellence

• Ensure accurate test tracking, tagging, and documentation across all live tests
• Maintain a clear and organised optimisation roadmap and test archive
• Establish repeatable processes to scale experimentation and share learnings across the business
• Partner with data and tech teams to improve test measurement infrastructure

Cross-Team Collaboration

• Work closely with Growth Marketing, Data, Product, and Finance teams to ensure test insights inform wider performance improvement efforts
• Share findings regularly with stakeholders and contribute to performance reviews and planning sessions
• Act as a champion for evidence-based decision-making within the marketing team

Experience and Skills

• Proficient in CRO, experimentation, or digital performance marketing
• Proven track record of managing and analysing A/B tests or personalisation experiments
• Highly detail-oriented with strong project management and documentation skills
• Proficiency with tools such as Google Optimize, Optimizely, Adobe Target, or similar testing platforms
• Strong data fluency and comfort using Excel/Google Sheets and BI tools (e.g., Looker, Tableau)
• Able to communicate results and recommendations clearly, both verbally and in writing
• A self-starter with a strong sense of ownership, curiosity, and a drive to deliver measurable business results

#LI-Hybrid

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 40 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.