Creative Strategy Director (APAC)

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

Overview
Economist Impact is seeking a Creative Strategy Director to join our Strategy & Solutions team in
APAC. This role will sit at the intersection of strategy, creativity, and client partnership — driving
breakthrough proposals and partnership solutions that deliver measurable impact for clients
while advancing Economist Impact’s mission across themes such as sustainability, global health,
and new globalisation.

The Creative Strategy Director will partner closely with APAC sales and creative/content
colleagues to lead the regional pre-sale strategy process, ensuring that all proposals are
insight-driven, creatively ambitious, and commercially sound. The role will also act as a key link
between global strategy and regional execution, embedding best practices and contributing to
innovation and repeatable packages.

Key Responsibilities
Strategic & Creative Leadership
● Lead the proposal development process in APAC, from interpreting client briefs to
shaping compelling solutions that connect insights with outcomes.
● Serve as a senior creative strategist for high-value regional and global partnerships,
delivering innovative concepts and storytelling that align with client objectives.
● Partner with analysts, content creators, producers, and media strategists to bring forward
the full suite of Economist Impact capabilities.
● Champion insight-led thinking, ensuring proposals draw on audience data, market
intelligence, and performance learnings.
● Contribute to the development of regional and global “turn-key” packages that accelerate
the sales cycle and showcase Economist Impact’s unique strengths.

Collaboration & Regional Impact
● Work closely with APAC sales and the Director of Creative Content, APAC, to ensure
strategic alignment between storytelling, branded content, and partnership solutions.
● Collaborate with regional Partnership Leads to nurture and expand high-value client
relationships through strategic proposals and consultative engagement.
● Ensure constant feedback loops between delivery and strategy to embed performance
learnings into future partnership design.

Thought Leadership & Innovation
● Act as a thought partner within APAC, helping shape regional growth opportunities and
evolving how Economist Impact presents itself to market.

● Lead brainstorms, inspire teams, and bring forward bold ideas that push creative
boundaries while maintaining Economist Impact’s editorial integrity.
● Contribute to global knowledge sharing, best practice development, and innovation in
formats, packages, and proposal excellence.

Qualifications & Experience
● 8 plus years’ experience in creative strategy, branded partnerships, or integrated
marketing within media, publishing, or agency environments.
● Proven ability to design and deliver impactful marketing and thought leadership solutions
for premium brands.
● Strong storytelling and proposal development skills, with experience crafting narratives
across multiple formats (written, digital, live events, multimedia).
● Creative and strategic thinker with exceptional writing ability and design sensibility.
● Experience working across APAC markets, with sensitivity to cultural nuance and regional
brand expectations.
● Ability to collaborate effectively across time zones and disciplines in a fast-paced
environment.
● Strong knowledge of digital marketing, content formats, and performance optimisation
approaches.
● A collaborative, curious, and high-energy mindset with a passion for impact-driven
partnerships.

Why this role matters
At Economist Impact, we believe that creative, insight-driven partnerships can drive measurable
change on the world’s most pressing issues. The Creative Strategy Director (APAC) sits at the
heart of this mission.

In this role, you will:
● Shape the stories we tell in APAC by turning client briefs and global challenges into
powerful, integrated partnership solutions.
● Be a bridge between creativity and strategy, ensuring that every proposal is bold,
commercially strong, and backed by insight.
● Help scale Economist Impact’s influence in the region, working closely with senior sales
and creative leaders to bring new ideas, packages, and formats to market.
● Make a visible impact on clients and society, by designing partnerships across
sustainability, health, and globalisation that not only deliver results but also align with our
mission of progress.

This is a senior, high-impact role where you will not just respond to briefs — you will set the
standard for creative excellence in APAC and help shape the future of our partnerships globally.

#LI-Hybrid 

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 40 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.