Senior Executive, Marketing

WHO WE ARE:

*SCAPE Co., Ltd. is a non-profit organisation, a registered charity, and an Institution of a Public Character that engages and nurtures youth by developing their talents. At *SCAPE, we offer a holistic network of programmes, communities, and facilities to support youth in their pursuit of interests and passion areas. Together with our partners, we inspire and empower our youth to discover boundless possibilities.

YOU WILL BE WORKING ON:

Content Production & Design 

• Develop & adapt high quality visual assets (static, digital, and video) to support *SCAPE’s marketing campaigns, including Nightflix, COMMA, SYFF, Relaunch, membership drives, and centre-wide branding initiatives. 
• Produce motion graphics, animated shorts, and social-first formats (Reels, Stories, TikToks) optimised for platform-specific engagement. 
• Maintain an organised asset library of approved templates, reusable components, and campaign-ready visuals. 

Campaign Collateral & Storytelling 

• Design campaign collaterals such as EDMs, microsites, presentations, event signage, wayfinding elements, and printed materials, either independently or in collaboration with freelance designers. 
• Support internal teams with tailored visuals for programme marketing, membership campaigns, and youth engagement initiatives. 
• Contribute to campaign ideation and creative development sessions to translate strategic briefs into engaging visual narratives. 

Internal & External Communications Support 

• Work with the team to create press ready graphics, infographics, media kits, and stakeholder presentations. 
• Collaborate with the team on programme specific marketing assets and membership focused visuals for newsletters and email campaigns. 
• Review and refine volunteer or user generated content for publishing on *SCAPE’s digital channels 

Brand Consistency & Design Governance 

• Ensure adherence to *SCAPE’s Brand Guide and Visual Identity Playbook across all digital and offline materials. 
• Partner with the Brand & Experience team to refine visual identity standards (e.g. colour, typography, layout) and roll out updated branding across departments. 
• Conduct regular audits of live campaign assets to ensure accuracy, consistency, accessibility (WCAG), and optimal file performance. 

Team Management & Internal Collaboration 

• Work closely with other *SCAPE departments, such as Programming, Engagement, and Planning, to ensure a cohesive and user/customer-centric approach to marketing. 
• Provide marketing expertise, recommendations and support to assist other teams effectively promote their initiatives and engage their target audiences. 
• Facilitate the sharing of best practices, success stories, and other valuable information among internal teams and stakeholders. 

WHO YOU ARE:

• At least 2 years of relevant working experience in content creation, design, or marketing related roles.  
• Proficient in Adobe Creative Suite and/or Canva. 
• Familiar with social media formats, CMS tools, and accessibility basics. 
• Strong visual eye, detail oriented, and organised. 
• Creative, self-driven, and collaborative with a pulse on youth trends and digital culture.