Product Content Manager

Growe welcomes those who are excited to:

• Utilize CMS/Backoffice to manage content based on data-driven experiments aimed at improving user experience, increasing turnover, and achieving strategic goals;

• Ensure that published content aligns with the overall concept, strategy, and best market practices;

• Manage the sports/casino calendar in line with key objectives, ensuring all deadlines are met;

• Conduct qualitative analysis of competitors to evaluate their event coverage, new features, games, positioning, design, user experience, and more;

• Research and define new content opportunities/features to engage stakeholders and enhance content interest rates;

• Oversee the translation process to ensure content is accessible across different markets;

• Work closely with content writers, designers, the CRM team, and other stakeholders to achieve shared objectives;

• Develop and implement a comprehensive content strategy for the product;

• Manage and execute the content plan on a weekly and monthly basis, ensuring timely delivery and consistency across platforms.

We need your professional experience:

• Proficiency in managing content and working with CMS platforms (e.g., Strapi or similar);

• Ability to evaluate the outcomes of product experiments and published content using analytical tools;

• Solid understanding of basic analytics metrics (in-depth product management knowledge is not mandatory, but understanding key metrics is essential);

• Familiarity with Figma for design collaboration and content visualization;

• Prior experience in leading work streams is an advantage;

• Proficiency in English: Upper-Intermediate level or higher;

• Would be a plus: work with content in mobile applications, experience with casino and sports content/domains.

We appreciate if you have those personal features:

• Responsibility and accountability;

• Ability to swiftly learn;

• Proactivity.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals; 

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.