In-App Media Buyer

Growe welcomes those who are excited to:

• Craft and implement in-app media buying strategies to drive user acquisition, focusing on KPIs like CPA, LTV, and ROMI;

• Research and select high-performing in-app ad placements and DSPs that align with target audience profiles and campaign goals;

• Establish and maintain relationships with DSPs, SSPs, ad exchanges, and other programmatic partners to secure high-quality traffic and favorable deals;

• Analyze the performance of advertising campaigns and make necessary adjustments to improve efficiency;

• Conduct tests on ads, audiences, and budget strategies to identify the most effective approaches;

• Work with other media buyers, such as Facebook and Networks specialists, to align strategies and share insights for unified user acquisition efforts;

• Interact with designers and the CRM team to create effective advertising funnels;

• Address and resolve technical issues related to ad campaigns, such as pixel settings, S2S postbacks, and conversion tracking.

We need your professional experience:

• Minimum of 2 years of experience in the iGaming industry;

• Proven success with platforms such as IronSource, Mintegral, Moloco, Liftoff, InMobi, and others;

• Hands-on experience with Google Ads (UAC) and Meta platforms is a significant advantage;

• Prior involvement in traffic acquisition for gambling and betting applications;

• Experience in buying traffic for both iOS and Android applications. Familiarity with the Web-to-App funnel is a plus;

• Capability to handle large advertising budgets effectively;

• Expertise with tools like Keitaro, Voluum, WebView Apps, iOS Apps, PWA Apps, AdHearts, and AppsFlyer;

• Knowledge and experience in the Latin American market are highly desirable;

• Solid grasp of key metrics, including CPA, CPM, CPC, and CTR.

We appreciate if you have those personal features:

• Ability to think creatively and strategically, identify and solve problems;

• Attention to detail and ability to multitask effectively under time pressure;

• Excellent communication skills (verbal, written and presentation).

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.