Lead CRM Manager

Growe welcomes those who are excited to:

• Supervise and guide a team of CRM professionals, ensuring high performance and team development;

• Design and implement CRM strategies to enhance customer retention, engagement, and satisfaction;

• Monitor and analyze customer behavior to optimize CRM efforts;

• Develop personalized communication and marketing campaigns for different customer segments;

• Create and maintain customer segmentation models based on behavior, value, and preferences;

• Develop targeted campaigns to increase customer loyalty, win-back efforts, and reactivation strategies;

• Oversee the execution of CRM campaigns across multiple channels (email, SMS, push notifications, etc.);

• Ensure campaigns are optimized for maximum customer engagement and ROI;

• Monitor key performance metrics of each campaign and adjust strategies accordingly;

• Work closely with the marketing and product teams to align CRM initiatives with brand objectives and product offerings;

• Manage and allocate the CRM team's budget effectively to maximize campaign impact and resources.  

Essential professional experience:

• 2+ years of experience as a CRM Team Leader;

• 2+ years of experience in Gambling/Betting; 

• Deep understanding of sport/casino specifics;

• Experience with different communication channels (email/SMS/push/popup);

• BI reporting systems knowledge (Tableau, Looker, Power BI, etc.);

• Ability to handle large amounts of information;

• Knowledge of HTML and Jira would be a plus.

We appreciate if you have those personal features:

• Strategic thinking;

• Out of the box and creative thinking;

• Profound analytical skills, attention to detail;

• Excellent communication (incl. intercultural) and presentation skills;

• Problem-solving skills.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals.

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success.

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.