CRM Manager

Growe welcomes those who are excited to:

• Support the creation and implementation of promotional campaigns aimed at activating, retaining, and reactivating players, aligned with LatAm market trends and sports interests;

• Utilize customer data to help build and refine audience segments for personalized campaigns that reflect regional player behavior;

• Assist in setting up, executing, and analyzing A/B tests to improve campaign performance and gather actionable insights;

• Work closely with design and content teams to deliver engaging materials aligned with local sports and betting preferences;

• Coordinate promotions with major sporting events, such as local football leagues, esports tournaments, and other cultural milestones;

• Help maintain automated funnels to optimize player retention and loyalty;

• Track key retention metrics on a weekly and monthly basis, report on campaign performance, and provide recommendations for improvements;

• Assist in enhancing communication channels and promotional processes to improve customer engagement and satisfaction.

We need your professional experience:

• At least 2 years of experience in a CRM position with an understanding of the full user flow;

• Experience in gambling, sports betting, or iGaming is preferred;

• Familiarity with CRM platforms, email service providers, and automation tools;

• Ability to analyze customer data and campaign results, providing data-driven insights;

• Upper-Intermediate English;

• Spanish will be a plus.

We appreciate if you have those personal features:

• Problem Solving skills;

• Proactivity and initiative;

• Attention to detail.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.