🚀 Digital Product Manager – Clubs & Entities United Platform (B2B)

🌟 Reason for Being

Decathlon is transforming into a Global Sport Brand, with Wholesale serving as a primary driver to reach new customers. As part of the Wholesale United team, we are building a first-of-its-kind digital platform to support our "Clubs & Entities" ambitions. Your mission is to lead the web experience for the "autonomous" buying experience, moving from current B2C channels to a dedicated, scalable B2B ecosystem. You will define and deliver a high-value digital journey that empowers professional users to interact with Decathlon with simplicity and speed.

🎯 Key Responsibilities

1. Define and Drive the Club & Entities Web Strategy

Goal: Establish a clear, value-driven digital roadmap for the autonomous buying experience.

• Co-construct the product vision with business and tech stakeholders to ensure alignment with Wholesale ambitions.
• Define short, medium, and long-term delivery stages, focusing on the initial R0 pilot and subsequent rollouts.
• Carry out competitive benchmarks and market studies to position the platform effectively against best-in-class B2B actors.

2. Lead Product Discovery for Professional Personas

Goal: Continuously ensure the digital experience matches the specific requirements of professional users.

• Identify B2B personas and formalize the complete customer journey from awareness to delivery.
• Collaborate with UX/UI designers to drive discovery and design solutions.
• Validate solution hypotheses through user research and experimentation.

3. Ensure Scalable Delivery and Technical Convergence

Goal: Manage a smooth, predictable, and qualitative rollout of the B2B United platform.

• Prioritize the product backlog, integrating mandatory B2B features following
• Coordinate with the B2B Commerce Platform (BCP) and Revamp teams to maximize the reuse or the evolution of existing digital assets.
• Guarantee the quality and security of the product while managing the transition away from legacy systems.

4. Optimize Growth through Data-Driven Insights

Goal: Understand and improve the product impact based on factual performance data.

• Define and monitor key success indicators (OKRs) for the autonomous B2B web journey.
• Analyze user engagement paths to identify friction points and opportunities for continuous improvement.
• Track web performance and traffic trends to inform future product evolutions and service additions.

🤝 Positioning & Interactions

• Management & Strategy: Reporting to the Wholesale Digital Leader/Domain Director; interaction with Group and Lead Product Managers.
• Business Peers: Clubs & Entities Business Leaders, Key Account Managers, and B2B Country Leaders (notably the NL pilot team).
• Build Team: Direct collaboration with Software Engineers, Tech Leads, UX/UI Designers, Researchers, and QA.
• Cross-Functional Partners: Coordination with United digital teams  (BCP, Web, Instore…)

🔑 Success Indicators (KPIs)

1. Business Growth: Increase in GMV (Gross Merchandise Value) and professional customer acquisition rate.
2. User Experience: Improvement in professional Net Promoter Score (NPS) and user engagement/retention metrics.
3. Operational Efficiency: Timely delivery of the R0/R1 roadmaps and successful technical migration from legacy assets.

💡 Profile Required

• B2B Market Expertise: Strong understanding of professional customer needs and professional digital commerce standards.
• Analytical Thinking: Ability to structure a product strategy based on complex data and market research.
• Leadership & Collaboration: Proven ability to federate tech and business teams around a shared vision.
• Agile Proficiency: Mastery of backlog management, roadmap planning, and OKR methodology.
• Strategic Sense: Ability to balance immediate country needs with global, scalable technical architecture.

DECATHLON DIGITAL CONTEXT 

What if technology allowed us to push the boundaries and take sports experiences to new levels? That's exactly our goal at Decathlon Digital! We are a team of 5,000+ experts in software engineering, product management, data, cloud, and cybersecurity, distributed across Paris, Lille, and Amsterdam. Together, we are creating the largest digital sports platform, leveraging tech innovation from design to value chain optimization, connected experiences and product second life.

Changing the game for good. We are in this for the love of sports. And like everything we love, we want it to last. That’s why we are embarking on a journey to create a more sustainable tech model, reducing our direct environmental impact while maintaining a safe, diverse, and inclusive space for all our people to learn and thrive together. Team up with us to design the digital future of sports.