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Product Marketing Manager
Beijing, Beijing, China · Shanghai, Shanghai, China
At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.
Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.
Empower your impact at Cision. Be seen, be understood, be you.
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Responsibilities
- Coordinates the efficient deployment of new product releases, including but not limited to: sales enablement materials, messaging, website optimization, and responding to ad hoc product queries.
- Develops and/or contributes to the creation of content supporting various product lines and ensures the efficient production, localization and delivery of marketing materials
- Liaises with Product, Clients and Sales to identify product enhancement opportunities and assists Product with the prioritization of product backlog.
- Acts as a Subject Matter Expert and monitors, tracks and understands the progression and relevance of product enhancements in the marketplace from Sprint cycle to go-live date.
- Conducts market research, competitive analysis, and customer engagement to identify product gaps, potential new offerings, and methods to continuously improve product offerings.
Requirements
- Bachelor’s degree (or equivalent) in Marketing, Journalism, Communications, Public Relations or a related field is required. Experience working in a B2B organization is an asset.
- Minimum of 5 years of experience in Product Marketing, Journalism, Marketing or Communications is required.
- Advanced writing / editing skills is required.
- Bilingual English / Mandarin written communication skills are a strong asset.
- Working knowledge of current trends, practices and techniques in Product Marketing is required with working knowledge of software development life cycle (SDLC).
- Proficiency with SharePoint, CRM systems like Salesforce, and Desktop publishing software like Adobe Creative Suite is required.
- Advanced listening and verbal communication skills to understand stakeholder needs or problems and respond clearly and concisely.
- Advanced time management and ability to work on multiple priorities simultaneously, attention to detail and organizational skills.
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