
Content Marketing Executive (or Specialist), APAC
Join our dynamic team as a Content Marketing Executive, where you will focus on thought leadership content creation, manage social media and website, produce marketing collateral, and participate in communication projects across APAC (excluding China region).
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Great exposure to regions across APAC (excluding China)
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Hybrid work mode
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Friendly & Flexible working environment
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Company Medical Insurance covered
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Public holiday plus Company Wellness day
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The ideal position holder could be based in either the Singapore regional hub or the Hong Kong regional hub (no business travel required).
- Hong Kong office - Unit 2301-02A, Floor 23, Sino Plaza, 255-257 Gloucester Road, Causeway Bay, Hong Kong
- Singapore office - 300 Beach Road, The Concourse, #14-04/06, Singapore 199555
Primary Duties & Responsibilities
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Plan and manage the Content Calendar for the Asia Pacific Region
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Content Creation such as blogs, eBook, case studies, whitepaper, video, infographics and etc. Promote content via owned and social channels
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Effective management of social media channels on LinkedIn, Facebook and Twitter to drive engagement and followers. Set up, manage and report on results for paid advertising campaigns
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Manage website content to ensure a consistent showcase of new and evergreen content to drive downloads and website visits. Optimize online activities through analysis
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Maintain and produce a comprehensive set of marketing collateral such as company brochure, case studies, product sheets, sales presentations, videos and etc, Develop ad hoc marketing and sales materials whenever necessary
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Brief and liaise with the internal/external designer for creative and production requirements
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Support and execute the demand generation programs in the field
Desired Skills and Experience
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Degree holder with 3 - 5 years of content marketing experience preferably from media, public relations and technology services, with strong passion for writing and storytelling.
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Analytical mindset with a basic understanding of Google Analytics or similar tools
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Ability to think creativity with a keen eye for visual design; familiar with design tools such as Canva, Adobe Illustrator, InDesign or Photoshop is a plus.
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Organized, resourceful, self-motivated, problem-solver, and able to thrive in a fast-paced environment.
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Excellent verbal and written communication in English with good command of Mandarin
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