Senior User Researcher - Research Team
It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.
We are looking for someone who has:
- 7+ years experience in user research, with a focus on leading strategy research and execution at a senior level.
- Strong expertise in both qualitative and quantitative research methodologies, covering both evaluative and generative research.
- Experience working closely with product leaders and wider teams in a digital product environment.
- Demonstrated ability to turn complex business questions into actionable research plans.
- Exceptional communication skills, with the ability to present findings in a clear and impactful manner to diverse audiences.
- Proficiency with research tools such as Qualtrics, UserTesting, HeyMarvin, or similar platforms.
Bonus points:
- Experience in the online gambling, gaming, or entertainment industry is a plus.
- Familiarity with agile product development practices.
What you'll be doing:
Research strategy & leadership- Own and lead the user research strategy for horizontal studies, ensuring alignment of research outputs with organizational objectives.
- Co create research roadmaps that address business necessity.
- Collaborate with Product Managers and VPs to understand business priorities, define research questions, and translate them into actionable plans.
- Develop and advocate for user-centered insights that inform product design, development, and decision-making.
- Conduct high-impact research projects, including qualitative and quantitative studies, to uncover key customer insights.
- Understand how to cluster necessities of different verticals and create strategic research to leverage the business as a whole.
- Understand how to create and track leading indicators of the business tied to the studies.
- Act as a trusted partner to product managers and product leaders, fostering stakeholder relationships to ensure constant alignment between the insights team and product.
- Communicate research insights in a compelling way, ensuring they are accessible and actionable for stakeholders.
- Champion a culture of user-centered design within the organization.
- Stay informed on the latest user research methodologies, tools, and best practices, incorporating them into your work.
- Contribute to the evolution of the research practice at Superbet, including improving processes and introducing innovative approaches.
About Superbet Group
Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.
Superbet’s ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group’s global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.
Global Recognition and Standards
In 2019, Blackstone Inc., the world’s largest private equity firm, recognized Superbet’s vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.
As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).
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