Regional Marketing Lead, APAC

Role Summary

Nscale is building the engine of superintelligence - a full-stack AI infrastructure platform spanning energy, data centres, and cloud. As we expand globally, APAC is a critical growth region for enterprise adoption, partnerships, and developer engagement.

We are looking for a Regional Marketing Lead, APAC to own and execute Nscale’s go-to-market strategy across the region. This is a senior, hands-on role responsible for translating global strategy into pipeline, POVs, and market presence across APAC.

You will lead regional marketing execution across field marketing, account-based activation, partner programs, and demand generation, working closely with the APAC Events Lead and Global Growth team to ensure all activity is aligned to priority accounts and converts into measurable commercial outcomes.

You are the single-threaded owner of marketing performance in APAC.

What You’ll Be Doing

Own APAC GTM execution and regional strategy

• Translate Nscale’s global GTM strategy into a clear, actionable regional plan
• Define priority markets, accounts, and vertical plays across APAC
• Align marketing activity with Sales to drive enterprise engagement and pipeline

Own pipeline, POVs, and regional performance

• Be accountable for:
  • Marketing-influenced pipeline
  • Qualified POV creation and conversion
  • Account engagement across Top-200 and priority verticals
• Ensure all regional marketing activity is tied to measurable commercial outcomes

Execute ABM and field marketing in partnership with Global Growth

• Activate global ABM programs within APAC, aligned to priority accounts and campaign strategy
• Partner closely with the Global Growth (ABM) team to:
  • Align on target accounts and campaign priorities
  • Execute coordinated account-based programs in-region
• Translate global campaigns into local execution across field, digital, and partner channels
• Own conversion of ABM activity into meetings, POVs, and pipeline

Partner with Events to drive commercial outcomes (no execution ownership)

• Define target accounts, objectives, and success criteria for regional events
• Work closely with the APAC Events Lead to align events with GTM priorities
• Ensure event activity converts into:
  • Qualified meetings
  • POV opportunities
  • Pipeline
• Track and report on event-driven performance (not logistics or delivery)

Drive partner and ecosystem marketing

• Own regional partner activation in collaboration with Partner Marketing
• Identify and execute co-marketing opportunities with strategic partners
• Ensure partner activity contributes to pipeline, POVs, and regional growth

Own regional content, storytelling, and localisation

• Work with Product Marketing and Content & Brand to localise messaging for APAC
• Ensure strong regional storytelling across:
  • Case studies and customer narratives
  • Sales enablement and POV materials
  • Campaign and partner content
• Maintain a consistent and compelling Nscale voice across all regional touchpoints

Bridge enterprise and developer marketing motions

• Partner with Developer Marketing to align enterprise GTM with developer-led adoption
• Support regional developer engagement through events, content, and community initiatives
• Ensure developer activity contributes to broader pipeline, usage, and growth

Operate within a global matrix organisation

• Collaborate closely with:
  • APAC Events Lead - event execution and delivery
  • Global Growth (ABM) - campaign strategy and account targeting
  • Director of Global Events - standards and global alignment
  • Partner Marketing - ecosystem and co-marketing programs
  • Content & Brand - creative direction and messaging consistency
  • Developer Marketing - developer engagement and community
  • Marketing Operations - tracking, attribution, and reporting
• Balance global alignment with strong regional ownership and execution

Track performance and drive continuous improvement

• Own regional dashboards and reporting across key KPIs
• Deliver clear insights and recommendations to improve performance
• Contribute to weekly growth reviews and pipeline discussions

What We Need To See

• 6 -10+ years of experience in B2B marketing, ideally in cloud, AI, infrastructure, or deep-tech environments
• Strong experience in field marketing, ABM execution, and regional GTM programs
• Proven ability to drive pipeline and commercial outcomes through marketing
• Experience working closely with Sales and Partners in a regional context
• Strong organisational and execution skills, with ability to manage multiple workstreams
• Comfortable working in a matrix organisation across global teams
• Excellent communication and stakeholder management skills

Ways To Stand Out From The Crowd

• Language proficiency (both spoken & written) in English & Mandarin is a pre-requisite.
• Experience in AI infrastructure, hyperscaler, or developer ecosystem environments
• Deep understanding of APAC markets, cultural nuances, and partner ecosystems
• Strong commercial mindset - able to tie marketing activity directly to pipeline and revenue
• Experience scaling marketing in a high-growth or early-stage company
• Experience working closely with enterprise sales teams and strategic accounts

Location

• Singapore

Why This Role Matters

APAC is a critical growth region for Nscale. As Regional Marketing Lead, APAC, you will:

• Own Nscale’s marketing performance and growth across the region
• Translate global strategy into regional pipeline, POVs, and customer engagement
• Work in lockstep with Growth, Events, Partners, and Sales to drive commercial outcomes
• Build and scale a high-impact regional marketing engine

This is a high-impact role for a commercially minded marketing leader who thrives in fast-paced environments and wants to help build a global AI infrastructure company.

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