Marketing Manager, North America (5.5 Month Contract)

Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments.

We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together.

We're looking for a dynamic and results-driven Marketing Manager to lead our marketing efforts in the NAMER region. You will be covering for our Marketing Manager in our Toronto office leading demand generation, account-based marketing activities driving Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) and contributing to NAMER revenue pipeline growth. 

You will also be the marketing and customer expert on the ground, and you have an important role in feeding back insights about the North American market to the global marketing team.

The Mission:

• Develop, plan, and implement Demand generation and Account-Based Marketing campaigns tailored to the NAMER region to drive MQLs and SQLs and pipeline generation 
• Lead end-to-end planning, execution, and optimization of multi-channel marketing campaigns, including but not limited to email, social media, webinars, and direct outreach.
• Monitor campaign performance and iterate strategies based on data-driven insights
• Oversee planning and execution of customer events, webinars, industry events etc. within the NAMER region
• Support and create NAMER specific content creation aligned with the marketing and ABM objectives to showcase the value proposition and success of the organization.
• Provide analysis of potential new areas to bring more SQLs and pipelines as well as reporting on and analyzing the impact of your efforts

 

This role reports to Global Director of Enterprise Marketing based out of our Stockholm office, with dotted line reporting to General Manager in our Toronto office

Who you are:

• We believe you probably have at least 5 years hands-on relevant experience.
• You have proven track record in running successful account based marketing and demand generation campaigns from planning to execution
• You are results driven and highly analytical
• You are an excellent communicator and problem solver 
• You have a proactive and 'can do' attitude with attention to details
• You enjoy standing in front of people/camera to host events and webinars 
• You have experience working with CRM and marketing automation tools such as customer.io, hubspot, salesforce, braze etc.   
• Legally eligible to work in Toronto Canada is a must

This is a challenging yet exciting opportunity to be part of building the Enterprise Marketing function in North America. If you're passionate about driving success in the enterprise space and don't tick all the boxes, please apply anyway!

What resources do we have to support you:

• Our global marketing team consists of Brand & Buzz, Product Marketing, Enterprise Marketing, Acquisition & Growth and Marketing Tech & Operations to support your marketing efforts in North America 
• Marketing and Sales team to support tactics and identify opportunities
• Sales Operation and Data Scientist function to support data 
• Professional CRM and data gathering services (Customer.io, Intercom, Mixpanel, Google Analytics, Salesforce)

At Mentimeter, we've adopted a hybrid work approach that requires you to join us at the office three days a week. It's not just about work; it's about cultivating the warm, people-centred culture we cherish at Mentimeter. Come be a part of it!

The recruitment process consists of:

• Personality test and logical ability test
• Introduction Interview
• Business Case
• Competence Interview
• Culture Interview

 

Please Note: Mentimeter follows a hybrid work policy, which would require you to be in our Downtown Toronto office, 3 days a week.

What Mentimeter can offer
At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance.

All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page

Culture at Mentimeter
At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.

Learn more about our culture by visiting our Culture page.
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