Sales Director - Customer Acquisition North America

Mentimeter is an engagement tool with a clear goal in mind. To turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage and become more productive. Transforming all those passive meetings, airless classrooms and drawn out trainings into valuable and memorable moments.

We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn and work better together.

As the Director of Client Acquisition for North America,  you are responsible for our Sales Development and Account Executive teams in our Toronto office. This role involves working globally to craft and execute sales strategy, lead high-performing teams, and work closely with Marketing and Customer Success teams to ensure that our Sales Development Representative and Account Executives reach their sales targets. Your responsibility is to optimize sales processes and tactics to achieve and exceed our revenue targets. You will also serve as a key member of the functional global sales leadership team, contributing to overall business strategy and decision-making processes.

To succeed in this role, you must have a genuine interest in people, as we feel this is the core of our organization. Ideally, you are someone excited about leading a team of ambitious people, and finding our next superstars! More importantly, you're equipped and ready to develop your team and coach your people both in their career and in business.

Key Responsibilities:

These responsibilities highlight the strategic and operational breadth of the Sales Director, Customer Acquisition role, emphasizing not only the pursuit of sales targets but also the importance of people development, team leadership, strategic planning, and financial management.

• Sales Strategy and Execution: Develop and implement an effective sales strategy focused on customer acquisition within the NAMER market. Ensure alignment with the company's growth objectives and globally.
  
  
• Team Leadership: Lead, motivate, and develop a high-performing sales team. Set clear sales targets, monitor performance, and provide ongoing coaching and support.
  
  
• Lead High Performing Sales Management Team: Oversee the development and performance of the sales management team. Ensure they are equipped with the necessary skills and resources to effectively lead their teams and contribute to the company's sales objectives.
  
  
• Recruitment and Staffing: Take an active role in the recruitment and staffing process to ensure the sales team is composed of top-tier talent. Work closely with P&C to define hiring needs, participate in the interview process, and make key hiring decisions to strengthen the team.
  
  
• Onboarding and Continuous Sales training: Ensure a clear and effective onboarding process of new hired employees and people new into their role to be ramped up successfully.
  Develop and implement sales training programs to enhance the skills and knowledge of the sales team needed for success.
  
  
• Sales Methodology: Continually assess and improve the sales process, methodology and tools to increase efficiency and effectiveness.
  
  
• Create, Track and Achieve Annual Budget: Develop, propose, and manage the annual sales budget within Customer Acquisition. Ensure optimal allocation of resources to meet strategic goals and adjust forecasts based on performance and market changes.
  
  
• Forecasting & Performance Tracking: Monitor and report on sales performance metrics, adjusting strategies as necessary to meet and exceed targets. This includes continuous forecasting of performance and any adjustments needed.
  
  
• Collaboration and Integration: Work closely with the marketing, customer success and product teams to ensure cohesive strategy implementation and to adapt sales approaches based on customer feedback and product developments.
  
  
• Market Analysis: Analyze market trends, customer needs, and the competitive landscape. Use insights to refine sales tactics and identify new opportunities for growth.
  
  
• Stakeholder Engagement: Build and maintain relationships with key clients and stakeholders. Represent Mentimeter at industry events and conferences to enhance brand recognition and generate leads.

 

 

We Believe you have:

• Sales leadership experience from B2B SaaS, including experience in leading leaders
• Deep knowledge and experience working with relevant sales methodologies such as MEDDPICC
• Experience selling B2B software solutions into SaaS or similar market, as well as meeting and exceeding your sales targets
• Experience working with KPIs and OKRs
• Comfortable working with data to support decision making and scaling actions for effective results
• Strong customer/stakeholder relationship management 
• Strong negotiation and collaboration skills
• Experience building high performing sales teams
• Excellent communication, interpersonal and organizational skills

 

*Please note Mentimeter follows a HYBRID work set up. This role requires you to be in our Toronto office 3 days a week.*

 

Our Compensation Model:

We strongly believe in the power of together, and we put a lot of effort into collaboration, teamwork and helping each other whenever needed. We believe that every part of Mentimeter, from Sales Development Representatives and Account Executives to Frontend developers and Marketing Managers contribute equally to our continued success. To foster and emphasize this culture and way of working, we apply a non-commission based salary model in our sales roles, which has proven to be very successful and appreciated across the team.

 

 

The recruitment process consists of:

• Personality test and logical ability test

• Introduction Interview with TA 

• Business Case

• Competence Interview

• Culture Interview

• Leadership Interview 

What Mentimeter can offer
At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though, we also offer a very healthy view on work-life balance.

All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page

Culture at Mentimeter
At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.

Learn more about our culture by visiting our Culture page.
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