Alliance Product Marketing Manager (REMOTE US)

Veeam®, the #1 global market leader in data protection and ransomware recovery, is on a mission to empower every organization to not just bounce back from a data outage or loss but bounce forward.

With Veeam, organizations achieve radical resilience through data security, data recovery, and data freedom for their hybrid cloud. 

The Veeam Data Platform delivers a single solution for cloud, virtual, physical, SaaS, and Kubernetes environments that gives IT and security leaders peace of mind that their apps 
and data are protected and always available.

Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 450,000 customers worldwide, including 74% of the Global 2000, who trust Veeam to keep their businesses running.

At Veeam, we’re in search of an experienced and proactive Alliance Marketing Manager who is skilled and ready to market alongside key business partners.   Are you experienced with alliance marketing?  Yearn to bring successful businesses together for furthering a joint mission?  Self-starter who is keen to work alongside industry leaders such as Nutanix, Oracle, MongoDB and similar enterprise engagements?

Reporting into the PMM organization, this position will work alongside Veeam’s team of Product Marketers for Veeam Data Platform, as well as the Alliance Product Management and Biz Dev teams to further position growth in various areas, including these key enterprise alliances.  We’re seeking someone who is familiar and comfortable with co-marketing, reselling and developing strategies to drive business and collaboration with multiple channels.  Our mission is to keep customers' businesses running by delivering radical resilience.

Responsibilities

• Own the strategy for alliance GTM – focused on mutual success, visibility, and market relevance as well as ongoing successful outcomes for the organizations and customers.
• Own the Marketing and GTM strategy with key alliance partners, including campaigns, lead generation and digital marketing on behalf of PMM for your offerings/products target audience.  Deliver innovative approaches to capture the attention of both prospects and customers for effective up-selling and deal expansion.
• Plan, Negotiate and Execute the delivery of content, campaign and promotions accordingly.
• Ideate with the alliances team on mutually beneficial opportunities spanning development and GTM, that will take our alliance partnerships to the next level.
• Lead the planning and own delivery of key content and promotional assets that appeal to IT practitioner, IT Executive, Hybrid Cloud and Security Professional personas which will be used for generating demand across Awareness, Consideration and Decision stages of the buyers’ journey.  The primary persona focus here will be IT with collab on cloud and security.
• Understand the target customer set of Veeam + Alliance - Understand and advocate for the buyer and customer persona, through all phases of the purchase and customer lifecycle
• Be comfortable being the voice of PMM downstream
• Collaborate with Field and Sales to deliver success
• Coordinate together with the alliance partner team for joint success
• Manage joint Marketing Development Funds (MDF) initiatives and budget accordingly
• Work alongside the Veeam Data Platform PMM team and take learnings and differentiation directly to success with Alliance partners.
• What gets measured gets done – Measure and report on successes.  
• Learn, Pivot, and Drive for success.
• Be confident AND effective in simplifying technical content into easy-to-understand benefits for the agreed audience, winning the hearts and minds of prospects and renewing install-base customers

Requirements

• 5+ years experience in product or alliance marketing, product management, or technical role in the B2B software.  Backup, recovery, security and monitoring experience is highly desired
• Comfortable working in High Tech with the ability to translate technical concepts into realizable benefits and business value.  Relevant experience in software, cloud, or aaS delivery highly valued.
• Eager storyteller who can articulate, both verbally and in writing, a compelling vision
• Data driven – Set goals and continuously improve on metrics, KPIs and business impact.
• Push the boundaries – Challenge what was done in the past and try new ideas. (programs, events, assets, approaches, techniques, messages, etc.) and push the envelope to win market and mindshare
• Self-Starter: manage multiple initiatives simultaneously and lead autonomously
• Team player: work across an organization to build a plan, get alignment and execute
• Customer-first mentality: Focus on the customer journey, not just buyer’s journey
• Bachelor’s degree in Computer Science, Engineering or Marketing/Business Administration highly desired.  MBA is an added bonus
• Remote: Comfortable working remotely in a distributed, highly effective global team
• Willingness to travel up to 15%

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