Email Marketing Executive

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

We are looking for a motivated, detail-oriented and data-driven Email Marketing Executive to join our Growth Marketing Team. The successful candidate will build, launch, and optimise performance-driven email marketing campaigns ensuring continuous improvement in driving consumer engagement and subscriptions for The Economist.

This role is ideal for someone with junior level experience and eager to refine their technical and strategic skills in a fast-paced, results-oriented acquisition marketing environment. 

Key Responsibilities:

Campaign Build & Execution

• Build, test, and deploy email campaigns, including audience segmentation, dynamic content, and personalisation
• Manage end-to-end campaign execution within Salesforce Marketing Cloud marketing automation platform
• Ensure accurate campaign setup, QA, and timely deployment

Performance Optimisation

• Collaborate with the marketing and analytics teams to track performance metrics such as open rates, click-through rates, and conversions
• Conduct A/B testing on subject lines, design, and CTAs to improve campaign effectiveness
• Implement best practices in design, deliverability, inbox placement, and compliance (GDPR, CAN-SPAM)

Collaboration & Process

• Work closely with designers, copywriters, and marketing managers to ensure campaign creative aligns with strategic objectives
• Maintain campaign documentation, ensuring consistency and accuracy in campaign tracking and reporting
• Support the rollout of automated customer journeys, triggered communications, and performance workflows

To succeed in the role you must have:

• Minimal experience in email marketing campaign execution
• Hands-on experience with Salesforce Marketing Cloud email marketing platforms
• Strong attention to detail and understanding of HTML for email and basic design principles
• Experience with audience segmentation, dynamic content, and data-driven targeting
• Analytical mindset with the ability to interpret and report on performance data and recommend optimisations
• Excellent organisational and communication skills

Preferred skills:

• Exposure to A/B testing and reporting tools (e.g. Google Analytics, Tableau, Looker)
• Familiarity with CRM systems and marketing automation including SQL
• Understanding of lifecycle marketing automation
• Understanding of acquisition marketing funnels and metrics

What success in this role looks like:

• High-quality, error-free campaign deployment
• Improved engagement and conversion metrics across campaigns
• Demonstrated initiative in suggesting and testing new ways to improve performance and strategy
• Seamless collaboration with cross-functional marketing teams

#LI-Hybrid 

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.