Senior Propositions Manager - B2C

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

The Role

Reporting to the SVP Propositions, the Senior Propositions Manager – B2C Strategy Lead plays a key role in shaping The Economist’s consumer subscription strategy. 

This role, with support of one direct report, contributes directly to defining and delivering new propositions, refining the existing portfolio and shaping pricing strategy to drive growth in The Economist’s B2C subscriptions business. Additionally this role provides leadership on market and competitive analysis and coordinates strategic planning for The Economist business. 

Key Responsibilities

Proposition Development

• Identify and develop new consumer subscription propositions based on market trends and audience insights.

• Take the lead on selected strategic initiatives, driving delivery from concept to execution with support from senior stakeholders.

• Build detailed business cases for new offerings, working closely with finance and commercial teams.

• Support and coordinate across cross-functional teams (editorial, product, and marketing) to deliver compelling and competitive propositions.

• Regularly assess existing subscription offerings, providing recommendations to enhance customer experience and business performance.

Pricing Strategy

• Coordinate portfolio pricing strategy for B2C business

• Identify opportunities to maximise revenue growth through new packaging or tiering structures

• Ensure that pricing strategies are grounded in data analysis, consumer elasticity insights, and competitive benchmarking.

• Work closely with finance and analytics teams to measure and report pricing impact.

Planning & Market Intelligence

• Lead ongoing competitor tracking, market analysis and consumer analysis to identify opportunities and risks.

• Coordinate annual and quarterly planning process, including setting strategic delivery framework and phasing of activity and targets by quarter. Work closely with senior stakeholders to identify lead priorities and cross-functional initiatives for the year/quarter to deliver against budget targets.

Leadership & Team Management

• Manage and develop one direct report, ensuring strong execution and professional development.

• Work cross-functionally with senior leaders across marketing, finance, product, and editorial.

• Contribute to a culture of strategic thinking, commercial acumen, and cross-team collaboration.

Experience, Skills, and Attributes

Experience:

• 7+ years experience in Propositions for B2C subscriptions businesses, product strategy, or commercial growth.

• Background in media, digital subscriptions, or consumer-focused businesses is highly preferred.

• Experience in working on high-impact strategic initiatives.

• Prior experience in strategy consulting, pricing strategy, or commercial roles is advantageous.

Skills:

• Strategic and commercial mindset, with the ability to develop and execute on business growth initiatives.

• Data-driven decision-making, comfortable analyzing customer insights and financial models.

• Adept at stakeholder management, capable of aligning multiple teams across the business with support.

• Clear communication and presentation, capable of communicating complex concepts to audiences at all levels.

Attributes:

• Self-starter able to lead initiatives with minimal oversight and direction.

• Analytical and detail-oriented, with a strong ability to turn insights into action.

• Team-oriented manager, capable of mentoring and developing direct reports.

• Proactive problem-solver, always seeking to refine and improve strategies.

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AI usage for your application

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What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.