Senior Retention Manager

About the company:

Softermii (https://www.softermii.com/) is an outsourcing/outstaffing company with more than 8 years of experience in web and mobile application development with a team of more than 120 specialists from 6 countries.

We have withstood multiple challenges, such as COVID-19 pandemic and war aggression against Ukraine, we have secured sustainable development processes, saved all our projects and jobs. Even more – we’re constantly growing.     

 

Every day we add new project to our portfolio in the following areas of expertise:

• Healthcare
• Real estate
• Livestream E-commerce
• Fintech (WealthTech, Capital Trading)
• Real Time Communications (RTC)

 

In addition, we develop 2 of our own solutions that help our customers get faster applications for video or audio calls (https://www.softermii.com/solutions/vidrtc) or an application for real estate with 3D visualization

(https://www.softermii.com/solutions/apartmii)

 

Company’s mission:

Softermii: Succeed Without (L) imitations

We will turn any idea into a valuable product.

 

Our plans as a company:

We want to move from a regular outsourcing business to an ecosystem of outsourcing, education and product development companies.

 

About Product:

Milliorize provides end-to-end platforms and services for the iGaming industry. Our focus is delivering Social Casinos with superior player experiences using gamification, customisation, and cutting-edge tech. Our solutions cater to the specific needs of any iGaming operator, creating an engaging environment for players. We are passionate about the future of iGaming and take pride in providing a competitive edge to our players.

About the Role
We are seeking a results-driven Senior Retention Manager to lead the charge in creating impactful customer retention strategies, driving engagement, and increasing LTV. If you are passionate about data-driven decision-making, building effective campaigns, and enhancing customer loyalty, this role is for you.

 

Responsibilities

• Retention Strategy: Develop and implement data-driven retention and reactivation strategies to maximize customer LTV and minimize churn.
• Campaign Management: Design, execute, and optimize multi-channel campaigns (Email, WhatsApp, Web Push, Telegram bots) to engage targeted customer segments.
• Lifecycle Marketing: Build and manage lifecycle-based communication flows to improve customer engagement at every stage.
• Data-Driven Insights: Analyze customer data to identify trends and create strategies that align with KPIs such as retention rate, loyalty rate, MAU, ARPU, and churn.
• Team Collaboration: Coordinate tasks across cross-functional teams, including developers, designers, and marketing specialists, using tools like Jira.
• Automation and Optimization: Automate promotional and trigger campaigns, implement A/B tests, and ensure ongoing campaign improvements.
• Technical Expertise: Configure and maintain email deliverability standards (DKIM, SPF, DMARC, DNS) and manage domain reputation.
• Reporting: Provide detailed monthly reports and analysis on campaign performance, customer retention, and achieved KPIs.
• Problem-Solving: Tackle complex issues and assist colleagues in resolving challenges, ensuring seamless operations.
  
  

Requirements

• Proven experience 4+ years in iGaming, B2C casino  in retention marketing, lifecycle marketing, or CRM management.
• Expertise in multi-channel campaign management (Email, WhatsApp, Web Push, Telegram).
• Strong analytical skills and experience working with KPIs like churn rate, retention rate, and LTV.
• Proficiency with tools like Tableau, Mailgun, Bird, Mailchimp, Stripo, Google Postmaster, Google Analytics, Mxtoolbox, and custom CRMs.
• Hands-on experience with A/B testing and automation tools.
• Strong technical understanding of DNS configurations (DKIM, SPF, DMARC) and domain reputation management.
• Excellent communication and collaboration skills.
• Ability to lead initiatives independently and deliver visible results.
  
  

Preferred Qualifications

• Track record of achieving measurable growth and retention results.
• Familiarity with AI tools like ChatGPT, Google Bard, or Microsoft Copilot for campaign optimization.

Achievements we’re looking for

• Delivered measurable growth in customer retention and LTV through strategic initiatives.
• Successfully launched multi-region email marketing strategies.

• Improved campaign performance through optimization and automation, achieving significant increases in engagement and loyalty.

 

Who will you have the opportunity to meet during the hiring process (stages): HR interview , Management interview

 

Why Join Us?

• Be a part of a collaborative and innovative team.
• Work on impactful projects with a global reach.
• Opportunity to take ownership and implement your ideas to drive real results.

 

What we can offer you:

1. We have stable and highly-functioning processes – everyone has their own role and clear responsibilities, so decisions are made quickly and without unnecessary approvals. 
2. You will have enough independence to make decisions that can affect not only the project but also the work of the company.
3. We are a team of like-minded experts who create interesting products during working hours, and enjoy spending free time together.
4. Do you like to learn something new in your profession or do you want to improve your English? We will be happy to pay 50% of the cost of courses/conferences/speaking clubs.
5. Do you want an individual development plan? We will form one especially for you + you can count on mentoring from our seniors and leaders.
6. Do you have a friend who is currently looking for new job opportunities? Recommend them to us and get a bonus.
7. And what if you want to relax? Then we have 21 working days off.
8. What if you are feeling bad? You can take 5 sick leaves a year.
9. Do you want to volunteer? We will add you to a chat, where we can get a bulletproof vest, buy a pickup truck or send children's drawings to the front.
10. And we have the most empathetic HRs (who also volunteers!). So we are ready to support your well-being in various ways.

 

A little more information that you may find useful:

• our adaptation period lasts 3 months, this period of time is enough for us to understand each other better;
• there is a performance review after each year of our collaboration where we use a skills map to track your growth;
• we really have no boundaries in the truest sense of the word – we have flexible working day, remote or office is up to you.

 

Of course, we have a referral bonus system. So if you have a friend who likes our job opening, you can give us their telegram contact, and we in turn will thank you with a bonus if we start working with them!