Brand Manager (Japan/Korea)

PM GROUP is an international management company headquartered in Cyprus that specializes in strategy and business development services in iGaming.

PM GROUP comprises an ecosystem of partnerships, investing in and developing the best iGaming companies worldwide.

We manage the development and growth of a diverse range of clients within the iGaming sector, encompassing areas of sports betting, gambling, cybersport, fantasy sports, IT platform solutions, and content production worldwide.

We are looking for a Brand Manager (Japan/Korea) to join our team.

Your main responsibilities will be:

• Own and drive brand presence in Japan and Korea across digital and social platforms;
• Develop and execute localized content strategies aligned with brand goals and regional cultural nuances;
• Collaborate with design, content, and marketing teams to create compelling campaigns tailored to the local audiences;
• Lead community engagement, partnerships, and influencer collaborations;
• Monitor brand sentiment, social media trends, and competitor activity in both markets;
• Generate performance reports, providing insights and recommendations;
• Act as a cultural bridge between HQ and local audiences, ensuring authentic brand storytelling.

Essential professional experience:

• Native Japanese/ Korean speaker;
• Excellent written and verbal communication in English;
• Strong understanding of Japanese and Korean digital platforms (e.g. LINE, KakaoTalk, Twitter, Instagram, TikTok, YouTube, etc.);
• 3+ years of experience in brand management, SMM, or digital marketing, ideally in entertainment, lifestyle, or gaming industries;
• Strong storytelling, creative thinking, and cultural insight;
• Ability to work independently, remotely, and cross-functionally.

Nice to Have:

• Experience in the iGaming or gaming sector.

We care about you:

• Vacation: We care about your well-being and offer flexible vacation options tailored to your location.

• Sick Leave Allowance: Your health is our priority. In addition to our standard sick leave allowance, we also offer a flexible sick leave policy without paperwork. 

• Co-Working Compensation: Work flexibly, wherever you choose. We provide a monthly budget for co-working spaces in cities where we don't have a physical location, or the option of a budget for home office expenses twice a year, available from day one.

• Benefits Model: Access our benefit programs to support your work-life balance, effective from day one. You can spend this budget on anything, starting from dental care for yourself to veterinary support for your four-legged friend.

• Game Changer: Access MBA scholarships to enhance your knowledge and register your kids for our internal project, "gENERation", focused on boosting the potential of children within PM Group families.

• Motivation Bonus System: Recognizing your performance is fundamental to our culture. To reward your dedicated work, we have a Motivation Bonus System in place for all our employees.

• Work & Fun Balance: We believe the balance of work and fun is crucial for the well-being of our employees. Corporate events, gifts for your Birthday (Netflix, GoGift, and other certificates), Christmas, and other occasions.

Taking care of our people is an integral part of PM Group shared values, ensuring a supportive and positive workplace culture.