GTM Engineer

Optimove is a global marketing tech company, recognized as a Leader by Forrester and a Challenger by Gartner. We work with some of the world's most exciting brands, such as Sephora, Staples, and Entain, who love our thought-provoking combination of art and science. With a strong product, a proven business, and the DNA of a vibrant, fast-growing startup, we're on the cusp of our next growth spurt. It's the perfect time to join our team of ~500 thinkers and doers across NYC, LDN, TLV, and other locations, where 2 of every 3 managers were promoted from within. Growing your career with Optimove is basically guaranteed. 

About the Role:

We’re looking for a GTM Engineer to supercharge our sales team’s efficiency and impact. This role blends AI, outbound research, sales enablement, automation, and deal support—helping our team reach the right buyers with highly personalized outreach.

If you’re a strategic thinker who enjoys research, sales automation, and creating hyper-personalized messaging, this is an exciting opportunity to grow into a high-impact, revenue-driving role.

Future Growth Potential: This role is designed to be a launchpad into career paths such as Account-Based Marketing (ABM), Growth Marketing, Revenue Operations, or Strategic Sales Enablement. You’ll gain hands-on experience in outbound strategy, buyer intelligence, and sales enablement—skills that will prepare you for senior roles in demand generation, revenue strategy, or even sales leadership.

What You’ll Do:

1. Prospect Research & Sales Intelligence

• Enrich attendee lists from industry events and sync them into HubSpot CRM.
• Research key decision-makers and gather insights from LinkedIn, company websites, funding news, and social media.
• Leverage AI and automation tools to generate personalized outreach messaging for sales reps.
• Prioritize outreach based on intent signals, past engagement, and firmographic data.

2. Outbound Sales & Personalization

• Craft custom email sequences and LinkedIn messages for target accounts and event leads.
• Manage LinkedIn automation tools (e.g., Linked Helper, OctopusCRM) to scale outreach while keeping it highly personalized.
• Optimize outbound email and LinkedIn messaging strategies based on response rates and engagement metrics.

3. Sales Deal Support & Stakeholder Mapping

• Identify key stakeholders within target companies and map organizational structures to help sales reps navigate deals.
• Stay involved in live sales cycles, providing reps with tailored insights, account research, and strategic support.
• Track deal progress and help sales teams multi-thread across buying committees.

4. Sales Enablement & Content Creation

• Create custom sales presentations, one-pagers, and battlecards in Canva to support high-priority deals.
• Adapt existing case studies and sales collateral to make them more relevant to specific accounts.
• Work closely with the sales team to ensure they have the right materials at the right time in the deal cycle.

5. Forecasting & Pipeline Contribution

• Join weekly sales forecasting calls to provide insights on outbound engagement and pipeline movement.
• Track and report on outreach effectiveness, lead conversion rates, and deal acceleration strategies.
• Identify areas where sales reps need additional enablement, research, or automation support.

What You Bring to the Team:

✅ 4+ years experience in Sales Development (SDR/BDR), Sales Enablement, Revenue Operations, or Account-Based Marketing (ABM).
✅ Strong research skills—comfortable using LinkedIn, Apollo, ZoomInfo, and company websites to gather insights.
✅ Proficiency in HubSpot CRM (or similar), LinkedIn automation tools, and email sequencing software.
✅ Experience with AI-driven research and personalization tools (e.g., ChatGPT, Clay, Regie.ai, Lavender).
✅ Ability to create quick-turn sales assets in Canva or PowerPoint.
✅ Strong writing skills—capable of crafting compelling, personalized sales emails.
✅ Data-driven mindset—comfortable analyzing outreach performance and optimizing messaging accordingly.
✅ Highly organized, proactive, and able to juggle multiple priorities in a fast-moving sales environment.

Why Join Us?

🚀 Strategic Career Growth – This role is a launchpad into high-impact revenue-driving functions like Account-Based Marketing (ABM), Growth Marketing, Revenue Operations, or Strategic Sales Enablement. If you’re interested in demand generation and outbound strategy, this is an opportunity to gain foundational experience in pipeline generation and sales intelligence.
⚡ Tech-Forward Approach – Leverage AI, automation, and cutting-edge sales tools to scale outreach intelligently.
📈 Revenue Impact – You’ll play a direct role in helping sales open doors, accelerate deals, and drive revenue growth.
🤝 Collaborative Team – Work closely with top-performing sales reps, marketing, and leadership to drive pipeline success.

Ready to Apply?

If you’re a sales-enablement powerhouse who thrives at research, personalization, and automation, let’s talk! Apply now by submitting your resume and a brief note on why you’d be a great fit.

This will be a hybrid role, coming into the office 3x a week. The estimated salary range for this position is $75,000-$90,000 per year, based on factors such as location, experience, skills, and qualifications.

Optimove is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, disability, veteran status, or any other protected status under applicable laws.