Sponsorships Activation Manager

Ready to turn world-class sports partnerships into unforgettable brand moments? At Napoleon Sports & Casino, we believe in entertainment that thrills. As our new Sponsorships Activation Manager, you'll be at the forefront of activating high-impact campaigns across our premium sponsorship portfolio—including Soudal Quick-Step, RSC Anderlecht, SV Zulte Waregem, and several exciting new additions coming soon. In this role, you'll translate strategic sponsorship rights into creative, high-visibility campaigns that boost brand awareness, customer engagement, and business performance. Think pre-match laser shows, celebrity tractor races, or anything else your imagination—and execution—can handle.

What you’ll be doing : 

• Plan, execute, and optimize end-to-end marketing activations—across on-site, digital, and media channels—for all our sports and brand partnerships.
• Develop creative campaign concepts from brainstorming to rollout, balancing brand goals, partner objectives, and fan engagement.
• Collaborate cross-functionally with marketing, design, digital, retail, and partner-side teams to bring ideas to life—on time, on brand, and on budget.
• Manage production and logistics, including on-site presence at key activations (some evenings and weekends required).
• Track campaign KPIs and provide clear post-activation reporting to evaluate ROI and identify areas for improvement.
• Support business development by helping the Head of Partnerships identify and assess new sponsorship opportunities.

We are looking for someone who :

• Holds a Bachelor’s or Master’s degree in Event Management, Sport Management, Communications, or similar;
• Has a minimum of 5 years of experience in partnerships, sponsorship activation, or experiential/event marketing—ideally in a high-paced, agile environment;
• Speaks Dutch or French, with a strong command of English; 
• Is a true sports fan, and ideally familiar with the sports betting and casino world;
• Is highly organized and detail-oriented—yet always aware of the bigger brand and business picture;
• Is a creative thinker, capable of bringing bold ideas to life while staying realistic with timelines and resources; 
• Possesses excellent stakeholder management and communication skills; 
• Is a natural problem-solver and motivator; is comfortable working in ambiguous or fast-changing environments; 
• Is willing and able to travel to event sites and work evenings/weekends when needed.

Why Napoleon? Join one of Belgium’s fastest-growing entertainment companies. At Napoleon, you’ll:

• Work on iconic sports brands and daring campaigns.
• Get real ownership and autonomy from day one.
• Be part of an energized, passionate, flexible and supportive team.
• Enjoy career growth in a data-driven, creatively led company.
• And yes, have a whole lot of fun while doing it.

You will be working hybrid (50% in the office). Our headquarters are conveniently located in Aalst, between Brussels and Ghent.

In for the thrill? Send your CV in English.