ASO Specialist

ASO Specialist

JustMarkets is looking for a Senior ASO Specialist to join our Marketing team and drive the organic growth of our mobile applications across App Store and Google Play.

In this role, you'll be responsible for developing and executing ASO strategies, optimizing app store visibility, increasing organic installs, and improving conversion rates. You'll collaborate closely with Product and Design teams to enhance the performance of our mobile apps across multiple international markets.

Responsibilities

• Develop and execute ASO strategies for App Store and Google Play.
• Conduct keyword research and build semantic cores for multiple GEOs and languages.
• Optimize app metadata, including titles, descriptions, keywords, and visual assets.
• Plan, launch, and analyze A/B tests to improve app store conversion rates.
• Manage Product Page Optimization (PPO), Store Listing Experiments, Custom Product Pages (CPP), and Custom Store Listings (CSL).
• Monitor keyword rankings, organic visibility, and app store performance.
• Localize app store listings for different markets and languages.
• Collaborate with Product, Design, and Performance Marketing teams to improve app performance.
• Monitor user reviews and ratings, maintaining a high app rating (4.5+).
• Analyze competitors and identify opportunities to improve organic growth.

Requirements

• 3+ years of commercial experience in App Store Optimization (ASO).
• Hands-on experience with App Store Connect and Google Play Console.
• Strong knowledge of Keyword Research, Semantic Core development, and Metadata Optimization.
• Experience with A/B testing and Conversion Rate Optimization (CRO).
• Experience with Product Page Optimization (PPO), Store Listing Experiments, Custom Product Pages (CPP), and Custom Store Listings (CSL).
• Experience using ASO tools such as AppTweak, Sensor Tower, MobileAction, App Radar, or similar.
• Experience working with localization for multiple markets and languages.
• Strong analytical thinking and data-driven decision-making.
• Intermediate English or higher

Will be a plus

• Experience in FinTech, CFD/Forex, Crypto, iGaming, or other mobile-first products.
• Experience working with international mobile products across multiple GEOs.

We offer

• Opportunity to build and scale the ASO direction within an international FinTech company.
• Work on global mobile products across multiple international markets.
• 20 paid vacation days per year
• 10 paid sick leave days per year
• Public holidays as per the company's approved Public holiday list
• Medical insurance
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear, and related expenses)