Marketing Specialist, Franchise

 

WHY WORK AT JOE & THE JUICE

JOE & THE JUICE is a people centric food and beverage company built around culture, not just juice, sandwiches, coffee, and much more. When joining us, you step into a high energy community where the music is loud, the bar is your stage, and your personality matters as much as your skills.

We believe in four simple virtues that shape everything we do:

• Positive Attitude
• Inclusion
• Social Ties
• Growth

For us, this means that when you choose a cup half-full mindset and welcome people form every background, build real friendships across the bar by creating great guest experiences, and use every shift as a chance to learn something new, you become more than just a juicer; like us, you continue to search and mind purpose and meaning in what you do.

From your first day, you’ll be part of an international network of juicers who support each other, celebrate wins together, and push each other to grow. You will learn by doing, move through a clear Moneyball career path, and be part of a company where most leaders have earned their stripes behind the bar (fun fact: over 75% of our employees started as Juicers!).  

If you love fast paced service, music, people, and the idea of turning a job into a lifestyle, JOE can become a place to build skills, friendships, and a career that can take you across cities, countries, and roles.

Your Mission

You are the marketing engine behind our franchise network. As the primary marketing partner for Joe & the Juice's growing international franchise system, you will bridge global brand strategy with local market execution — building scalable programs, enabling franchise partners, and driving brand awareness, customer acquisition, and sales growth across all markets. Reporting to the Head of Franchise at Copenhagen HQ, you'll be the connective tissue between our brand, our commercial teams, and our franchise partners worldwide.

 

Key Responsibilities  

• Lead and scale global franchise marketing programs and campaigns across the franchise network, driving brand awareness, customer acquisition, and sales growth.
• Own creation and distribution of brand guidelines, marketing toolkits, campaign creative, and channel-ready assets for franchise use.
• Act as the primary marketing liaison between global marketing, product development, commercial teams, Customer Care, and the franchise partner network.
• Collaborate with franchisees to deliver effective in-store, OOH, digital, and social marketing solutions tailored to local market needs.
• Analyse program performance, identify optimisation opportunities, and make data-driven recommendations to maximise ROI.
• Ensure brand consistency and adherence to global marketing standards across all franchise-led initiatives.
• Serve as the product innovation connection point for franchise markets, tapping local consumer insights and supporting franchisees in tailoring their offer within global menu principles.
• Support franchise partners with annual brand planning and retail calendar planning to maximise commercial opportunities throughout the year.
• Build and nurture a franchise marketing community through forums, best-practice sharing, and structures that enable learning across all markets.
• Lead onboarding of new franchise markets from a marketing perspective, setting partners up for success from day one.
• Drive impact at new store openings, partnering with franchisees on locally relevant launch marketing that builds momentum.
• Identify market 'proxies' with similar customer profiles and develop efficiencies by clustering activity, sharing creative, and scaling across comparable markets.
• Champion brand fame-driving activations globally anchoring Joe in cultural moments and scaling high-impact initiatives internationally.
• Represent franchise markets in global marketing forums as the primary connection point between franchise partners and the broader Joe marketing organisation.
• Lead and coordinate the annual franchise marketing summit, aligning strategy, sharing learnings, and building community across franchise marketing leads.

 

Who you are 

• A strategic and commercially minded marketer who thrives at the intersection of brand thinking and hands-on execution.
• A natural relationship-builder with the credibility to influence franchisees, cross-functional teams, and senior stakeholders without direct authority.
• Someone equally comfortable in a boardroom presenting strategy and rolling up your sleeves to get things done.
• Analytically curious, you use data to guide decisions, optimise campaigns, and demonstrate impact.
• A strong communicator and collaborator who builds trust quickly across diverse cultures and time zones.
• A continuous learner with a bias toward testing, iterating, and improving.
• Energised by complexity and scale, you see a multi-market, multi-stakeholder environment as an opportunity, not an obstacle.

 

What you’ll bring

• 5–7 years of marketing experience, ideally in FMCG or consumer goods with QSR, retail, or franchise exposure.
• A track record of executing multi-channel strategies that deliver measurable results.
• Experience in local store marketing and campaign execution.
• Comfort presenting strategy and results to senior, non-marketing stakeholders.
• Strong project management skills across multiple workstreams.
• Proficiency in marketing platforms, automation, and analytics tools.
• A solid digital marketing grounding - social, email, paid media, SEO/SEM.
• Experience building franchise or multi-unit marketing toolkits.
• Confidence working across time zones and international markets.
• A bachelor's degree in Marketing, Business, or a related field.

 

 

ABOUT JOE & THE JUICE

JOE & THE JUICE is a healthy fast casual concept founded in Copenhagen in 2002; since then, we have grown to more than 450 locations across 20 countries and employing more than 4,500 people worldwide. From day one, our ambition has been to prove that there should be no trade off between taste and health. 

We serve high quality, freshly prepared juices, shakes, coffee, and sandwiches in relaxed, contemporary concept cafés that combine convenience with distinct urban atmospheres. JOE & THE JUICE goes beyond products and towards the full experience around the bar, creating a consistent universe for guests and Juicers in all our locations.  

We invest heavily in internal development through our Moneyball career system and a culture where most leaders, including C-suite, VPs, and directors, have started behind the bar. We continue to evolve our people-centric and sustainability agenda that is part of our Nordic heritage and our commitment to a better future.