Senior Specialist, Data Analytics

We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what’s our formula? Superteams of Brainlabbers, fueled by data and enabled by technology.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.

Description:

We are looking for a passionate and energetic Analytics Implementation Engineer to join our Data Analytics (Data Platforms and Infrastructure) department. The candidate will use Tealium/Adobe Launch to implement Adobe Analytics and marketing tags for clients, collecting user behavioral data. The role involves both server-side and client-side implementation, validation and auditing, requirement gathering, and managing solution design reference documentation

Responsibilities:

Client Requirement Analysis & Technical Execution:

• Work as a Senior Consultant, able to understand clients' analytics requirements, translate that into executable technical projects
• Create, interpret and apply measurement frameworks to ensure accurate data tracking.

Solution Design & Technical Documentation:

• Able to create Solution Design Reference (SDRs), technical specifications documents, tag collection guides, data layer recommendations etc.,
• Able to create Point of Views (POVs) on latest trends or specific requirements from the clients

Tag Implementation & Validation:

• Implement the analytics tags and marketing pixels using TealiumiQ, Tealium EventStream, Adobe Launch Tag Manager
• Able to work on JavaScript, ES6, jQuery functions, HTML, CSS to capture required data from the webpage
• Investigate any discrepancy in the Adobe Analytics reports and identify the implementation issue and fix it
• Tagging Best Practices: 
• Able to employ best practices in tagging and validation

Team Leadership:

• Able to guide/mentor 1 or 2 team members

Client Communication & Collaboration:

• Interact with various stakeholders like clients, employees & management. Able to solely manage more than 1 client
• Must be very organized and able to balance working on multiple projects/tasks and small enhancements.

Time Management

• Log work hours accurately on the Clockify platform every day or, at a minimum, on a weekly basis without fail.
• Ensure your respective team members log hours on the clockify platform every day or, at a minimum, on a weekly basis without fail.
• Manage time efficiently to meet deadlines, attend meetings on schedule, and allocate sufficient time for follow-ups or action items.
• Pre-sales Support:
• Able to estimate the efforts and create proposals, Statement of Works (SOWs)

Skills & Qualifications:

• Mandatory Skills:

• Overall experience of 3 to 5 years in which he/she should have hands-on analytics implementation(tagging) experience in TealiumiQ, Tealium Event Stream and Adobe Analytics
• Consent management experience using any CMP platform like OneTrust etc.,
• Adobe Launch implementation experience is an added advantage
• Web SDK and Customer Journey Analytics (CJA) implementation experience is an added advantage
• Excellent in JavaScript, ES6, jQuery functions, HTML, CSS to capture required data from the webpage
• Excellent understanding of Adobe Analytics platform
• Strong Tag Validation & Reports Validation skills. Confident in thorough pre and post publish QA. 
• Knows how to create reports within Adobe analytics Analysis Workspace and can understand how to create segments to analyse data based on the client requirements.

Preferred Skills:

• Hands-on experience with the SQL basics, Big Query platform and GCP is an added advantage
• Hands-on experience with Looker Studio dashboard creation is an added advantage
• Hands-on experience on any other tag management solutions (TMS) such as Google Tag Manager etc., is an added advantage
• Experience in CDPs like Tealium Audience Stream, Treasure Data etc., is an added advantage
• Angular js, AJAX experience & front-end development is an added advantage
• Knowledge of digital marketing ecosystem (SEO, Search, Social, Programmatic, Ad Operations etc.) is an added advantage
• A/B Test Configuration experience is an added advantage

Soft Skills:

• Excellent verbal and written communication skills.

Education:

• Bachelor’s Degree / Master's degree in any discipline

What happens next?

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

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Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!

Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.