Digital Marketing Manager

Hello, let us introduce ourselves!

We are watchTowr, a VC-backed global cyber security startup helping organisations continuously discover vulnerabilities in their Internet-facing attack surface. Cyber security veterans and technical experts, we are obsessed with building cybersecurity technology to help prevent breaches.

With experience informed by years of simulating sophisticated cyber attacks against some of the world's largest organisations, our mission is to enable organisations to continuously understand how an attacker would successfully compromise their business - with cutting-edge Attack Surface Management and Continuous Automated Red Teaming technology.

watchTowr was named within Gartner’s Emerging Tech Impact Radar report in 2023, in Gartner's Innovation Impact report for ASM in 2024, and is utilised by Fortune 500 and other large enterprises globally. Our research is well-known and respected across the cybersecurity industry, and can be found in various news outlets - while fuelling the watchTowr Platform.

We are a young, high-energy and high-performing team delivering world-class technology to help our clients prevent breaches. We are in a high and aggressive growth phase of our journey, and are excited to continue adding colleagues to join our phorce of nature.

Our vision for offensive security is continuous.

But what’s the role?

We are looking for a passionate Digital Marketing Manager to develop and execute comprehensive digital marketing strategies to drive lead generation, brand awareness, and customer engagement. This is UK-based role.

Sounds great – what will I do?

This role involves:

• Managing SEO, SEM, content marketing, and paid digital campaigns 
• Working closely with sales and product teams to align marketing efforts with business objectives.
• Using marketing automation, data analysis, and account-based marketing (ABM) to target decision-makers in enterprise-level organizations,
• Ensuring marketing initiatives resonate with ket decision makers in B2B and Enterprise companies 

 

Sounds perfect to me, what specifics are you looking for?

Ideal Experience

Ideally, you should have 5 or more years of experience, with:

• Cybersecurity Understanding: Familiarity with the basics of cybersecurity, including key terms, industry trends, challenges, and regulations (e.g., GDPR, CCPA).
• B2B Sales Cycle Knowledge: Understanding the longer, complex buying cycles typical in B2B environments and how to engage decision-makers at each stage.
• SEO & SEM: Expertise in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for increasing organic traffic and paid ad performance.
• Content Marketing: Ability to create or coordinate technical content (e.g., white papers, case studies, blog posts) that resonates with cybersecurity professionals.
• Marketing Automation: Proficiency in platforms like HubSpot, Marketo, or Pardot to nurture leads, automate email campaigns, and track user journeys.
• Data Analysis: Competency in Google Analytics, social media insights, and other analytics tools to measure campaign effectiveness and ROI.
• Lead Generation & Nurturing: Strong understanding of inbound and outbound marketing strategies to attract, engage, and convert high-quality leads.

Our Experience

When you join us, you can expect (ok, we kinda expect this from you too):

• A highly motivated, experienced, offensive cyber team that obsesses over our shared mission.
• To be part of a team of outcome-focused problem-solvers.
• An environment of autonomy and creativity to support you to deliver the best work of your life.
• A culture of continuous improvement in the form of learning and growth.

What’s in it for me?

• Competitive compensation - we believe that hard work, skills and ambition should be fairly compensated.
• Meaningful role in a company - You will be a key and early contributor to a fast-growing cyber security business that helps protect some of the world's largest enterprises.
• The best tools and powerful kit - we enable you with the tools to effectively fulfil your role.
• Endless opportunities – we are in a high-growth phase of our journey, and plan to promote from within as we scale.
• Work with cyber security experts – we are solving cutting-edge industry-wide cyber security challenges with some of the world’s most advanced organisations.
• Work hard, play hard - we work hard together, but we also have fun together. On Fridays, we regularly turn on the speakers, open the beer fridge, and prepare for the weekend.

 

Please note that at this time, we cannot sponsor visas for candidates currently residing outside Singapore – we apologise in advance for this.