Senior Digital Marketing Specialist

Who we are

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.

Across our three businesses -The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.

As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.

An opportunity has arisen for a motivated digital professional to join Economist Enterprise events as a senior digital marketing specialist. The successful candidate will be based out of our Gurugram office and will be responsible for the development, optimisation and delivery of multiple digital campaigns designed to secure delegate attendance and sponsorship leads for our world-class events.The senior digital marketing specialist will be part of the digital marketing operations team which enables the event marketers to operate efficiently, working with people, technology, processes and data. Always keeping the audience at the centre, the successful candidate will lead on PPC campaigns tracking, measuring and reporting to improve the user experience and retain our audiences.

Responsibilities include but are not limited to

• Create, monitor and optimise  paid media channel campaigns (google search, pmax, social ads)
• Liaise and work closely with the  digital media agency to ensure campaigns are set up according to the brief and optimised against KPI 
• Work with event marketers to build robust social media reporting for both paid and organic social media campaigns

• Assist in the implementation and maintenance of the tracking ecosystem (web, social, GA, GTM, salesforce, cvent) including creating and maintaining dashboards
• Daily monitoring and reporting on the digital campaigns performance against KPIs  (cost-per-acquisition, cost-per-lead, ROAS)
• Training event marketers on newly added features or process
• Become a point of contact for queries/ requirements - digital acquisition campaigns, analytics, audience and organic social
• Documentation of a newly added processes and trainings
• Ensure consistency across events and portfolios 

Experience, skills and professional attributes

• Proven relevant digital marketing experience (5+ years)
• Proficient at  creating search and social advertising campaigns (Google Ads, Facebook/ Instagram, Linkedin and Twitter)
• Experience with social media planning and engagement tools 
• Proficient at of Google Analytics - getting insights, reports, conversion setup
• Google Tag Manager - Advanced understanding of triggers and tags implementation
• UX UI design sense for website and landing pages
• Experienced on SEO and google search console
• Basic understanding of programmatic environment is an added advantage is desirable but not essential
• Knowledge of lead management and data integration (desirable)
• Ability to manage multiple tasks simultaneously, prioritize accordingly and work towards tight deadlines
• An entrepreneurial mindset, eager to innovate and contribute with new ideas 
• A creative problem solver and great communicator able to work with a multinational and global team 
• Enthusiastic, ready to take on challenges and work independently and proactively

#LI-Hybrid 

Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required. 

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.