Intern, Marketing

WHO WE ARE:

*SCAPE Co., Ltd. is a non-profit organisation, a registered charity, and an Institution of a Public Character that engages and nurtures youth by developing their talents. At *SCAPE, we offer a holistic network of programmes, communities, and facilities to support youth in their pursuit of interests and passion areas. Together with our partners, we inspire and empower our youth to discover boundless possibilities.

YOU WILL BE WORKING ON:

• Branding: Assist in the development and implementation of branding strategies and communications to ensure brand consistency across all touchpoints. Help oversee the creation and maintenance of *SCAPE’s Brand Guide and Playbook to ensure adherence to brand standards.
• Retail Marketing: Support retail marketing initiatives to engage customers and retail tenants, enhancing the overall *SCAPE experience. Collaborate with retail tenants and partners to ensure a cohesive brand experience and support shared goals.
• On-site Experience & Customer Interaction: Collaborate in designing and implementing strategies that reflect *SCAPE's brand ethos, improving customer satisfaction and engagement on-site.
• Wayfinding & Placemaking: Supervise wayfinding and placemaking projects to enhance the visitor experience in alignment with *SCAPE's branding.
• Media & Technology: Oversee communication platforms i.e. centre media and membership to enhance customer interactions and brand engagement.
• Market Research: Conduct regular market research to inform marketing strategies and contribute to ongoing branding improvements.
• Experiential Marketing: Assist in developing experiential marketing activities to create memorable brand experiences for visitors.
• Membership Programme: Support the *SCAPE’s membership programme and engagement efforts

WHO YOU ARE:

• Interest in either marketing, creative/design services, content production, media planning, corporate communications, public relations (in-house or agency) or journalism is a plus.  
• Has a strong understanding of emergent media platforms, media and digital media trends.    
• Able to remain calm, stay optimistic and communicate clearly, concisely and in a timely manner in times of crisis.  
• Positive attitude, detail and customer-oriented with good multitasking and organisational ability
• Must be creative, self-motivated, resourceful, disciplined and able to work both independently and in teams