Media Buyer (Japan & South Korea)

PM GROUP is an international management company headquartered in Cyprus that specializes in strategy and business development services in iGaming.

PM GROUP comprises an ecosystem of partnerships, investing in and developing the best iGaming companies worldwide.

We manage the development and growth of a diverse range of clients within the iGaming sector, encompassing areas of sports betting, gambling, cybersport, fantasy sports, IT platform solutions, and content production worldwide.

We are looking for a Media Buyer (Japan & Korea) to join our team.

Your main responsibilities will be:

• Develop, launch, and optimize media buying campaigns across different platforms, focusing on the Japanese and Korean markets;
• Manage PLC traffic acquisition across Google Ads, Facebook (Meta Ads), and various ad networks;
• Analyze campaign performance, optimize KPIs, and ensure cost-effective budget allocation;
• Work closely with creative and analytics teams to refine ad creatives and landing pages for better conversion rates;
• Stay up to date with the latest media buying trends, platform updates, and compliance requirements;
• Build strong relationships with ad networks, DSPs, and other relevant media partners;
• Manage media budgets and ensure effective pacing and scaling of campaigns.

Essential professional experience:

• Proven experience in media buying for Japan and Korea, preferably in high-ROI industries;
• Strong expertise in Google Ads, Meta Ads, and working with various DSPs and networks;
• Solid understanding of marketing funnel models and measurement strategies at different stages;
• Experience in branding campaigns and programmatic media buying;
• Knowledge of tracking and ad-serving systems (e.g., CM360, DoubleVerify, Adform, Gemius GDE, Nielsen);
• Proficiency in data analysis and reporting tools (Excel, Google Sheets, Tableau is a plus);
• Basic Google Tag Manager (GTM) skills are a plus.

We care about you:

• Vacation: We care about your well-being and offer flexible vacation options tailored to your location.

• Sick Leave Allowance: Your health is our priority. In addition to our standard sick leave allowance, we also offer a flexible sick leave policy without paperwork. 

• Co-Working Compensation: Work flexibly, wherever you choose. We provide a monthly budget for co-working spaces in cities where we don't have a physical location, or the option of a budget for home office expenses twice a year, available from day one.

• Benefits Model: Access our benefit programs to support your work-life balance, effective from day one. You can spend this budget on anything, starting from dental care for yourself to veterinary support for your four-legged friend.

• Game Changer: Access MBA scholarships to enhance your knowledge and register your kids for our internal project, "gENERation", focused on boosting the potential of children within PM Group families.

• Motivation Bonus System: Recognizing your performance is fundamental to our culture. To reward your dedicated work, we have a Motivation Bonus System in place for all our employees.

• Work & Fun Balance: We believe the balance of work and fun is crucial for the well-being of our employees. Corporate events, gifts for your Birthday (Netflix, GoGift, and other certificates), Christmas, and other occasions.

Taking care of our people is an integral part of PM Group shared values, ensuring a supportive and positive workplace culture.