CRM Manager

Who we are

Moniepoint is an all-in-one financial services platform for emerging markets and the second-fastest growing company in Africa.
Since 2019, Moniepoint’s technology has powered over 3 million people, offering personal and business banking, payment, credit, and business management tools to help them succeed. Moniepoint processed $182 billion in 2023 and currently processes most of the POS transactions in Nigeria.

Curious about what makes Moniepoint an incredible place to work?  Check out posts on how we cultivate a culture of innovation, teamwork, and growth.

About the role

We are seeking a candidate who is passionate about designing customer journeys, executing CRM campaigns, measuring effectiveness, and continuously optimizing performance. We take an experiment-driven approach, so an analytical mindset, creativity, and a bias for action are key to thriving on the team.

What you’ll get to do

• Create and launch engaging CRM campaigns that drive engagement, retention, and reactivation.
• Build campaigns and automated flows in our CRM tool (Braze) across multiple channels including email, push notifications, SMS, and in-app messaging.
• Propose innovative, hypothesis-driven CRM campaigns with clear success criteria.
• Coordinate all campaign activities with relevant stakeholders: data governance, planning, segmentation, setup, QA, and performance evaluation.
• Design and run structured A/B tests, document learnings, and share best practices across teams and markets.
• Monitor, analyze, and optimize CRM KPIs.
• Continuously improve customer communications to strengthen user lifecycle outcomes.

To succeed in this role, you should have

• At least 4 years of experience in CRM or multi-channel marketing.
• Strong understanding of customer lifecycle journeys, loyalty, and retention programs.
• Proven experience with CRM and campaign management tools (experience with Braze is a plus).
• Analytical and data-driven with a good eye for messaging and content that performs.
• Ability to think in cause-and-effect and recommend actionable solutions.
• You treat every campaign as a learning opportunity and optimize based on results.
• Effective collaborator, comfortable working in international and cross-functional teams.
• Excellent written and verbal communication skills in English.
• Basic knowledge of HTML and/or JavaScript is a plus.

What we can offer you

• Culture: We put our people first and prioritize the well-being of every team member. We’ve built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.
• Learning: We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.
• Compensation: You’ll receive an attractive salary, pension, health insurance, annual bonus, plus other benefits.

What to expect in the hiring process

• A preliminary phone call with the recruiter
• A technical interview with the Head of CRM.
• A case study
• A behavioural and technical interview with a member of the executive team. 

Moniepoint is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates.