VP of Marketing

About Us

Duco is on a mission to reduce the time spent on data-related work by 90%. Our enterprise data automation platform empowers teams to work more efficiently and meaningfully by giving them the ability to automate data controls with the latest technology, such as no-code, the cloud, and AI.

We help firms to start trusting their data, by giving them one intuitive platform to automate the front-to-back processing of all kinds of data (from structured Excels and RTFs to unstructured PDFs and emails). This eliminates the boring manual work across the data lifecycle and enables firms to act faster, work smarter, save money, reduce risk and comply with regulatory requirements.

We’re headquartered in London and have offices in New York, Boston, Wroclaw, Singapore, and Antwerp. We’re proud to call some of the largest global financial institutions our clients, including over 15 of the world’s largest international banks, as well as brokers, exchanges, asset managers, hedge funds, administrators, service providers and corporates.

The Role

The VP of Marketing will play a pivotal role in shaping and executing Duco’s marketing strategy, driving brand awareness, and leading product marketing efforts. As a key Revenue Organization partner, you will provide innovative thought leadership contributing to Duco’s transformative Go-to-Market strategy. This role is ideal for a forward-thinking leader who thrives in a fast-paced, innovation-driven environment. As the VP of Marketing, you will oversee all aspects of marketing, including digital marketing, product marketing, content and brand strategy, demand generation, and communications.

Primary Responsibilities:

• Strategic Leadership:
  • Develop and execute a comprehensive marketing strategy that aligns with Duco's business goals, driving both brand awareness and customer acquisition.
  • Collaborate closely with the executive team to align marketing initiatives with product and sales strategies, ensuring a cohesive approach to market entry and growth.
  • Serve as a key advisor to the CRO and leadership team on market trends, competitive analysis, and the overall positioning of the company in the fintech space.
  • Lead the development of Duco's brand strategy to strengthen our position as an industry leader, ensuring a consistent message across all marketing channels.
  • Conduct market research and analysis to identify trends, customer needs and competitive positioning.
  • Oversee brand development and ensure consistency across all channels and touchpoints.
• Product Marketing & Growth:
  • Define and lead the go-to-market strategy for new products and features, ensuring successful launches and ongoing product engagement.
  • Oversee the creation of product messaging and positioning that resonates with target customers, clearly articulating the value proposition and differentiation of our solutions.
  • Collaborate with product management and sales teams to develop sales enablement materials, including product collateral, case studies, and competitive analysis.
  • Utilize data-driven insights to optimize product marketing strategies
• Demand Generation & Customer Acquisition:
  • Drive demand generation efforts, including digital marketing, SEO/SEM, content marketing, and email campaigns to increase lead volume and conversion rates.
  • Oversee the execution of performance marketing campaigns, ensuring that customer acquisition costs are optimized while maximizing lifetime value.
  • Develop and execute integrated marketing campaigns to attract new customers and retain existing ones, including thought leadership initiatives, webinars, and industry events.
  • Build strategic partnerships and alliances with industry influencers, media, and fintech ecosystems to enhance our market presence.
  • Drive digital marketing strategies, including SEO, content marketing, social media, email marketing, and paid advertising.
  • Monitor and analyze performance metrics to optimize campaigns and improve ROI.
• Team Leadership & Development:
  • Build and mentor a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making.
  • Lead cross-functional collaboration with product, sales, and customer success teams to ensure alignment on market needs and customer experience.
  • Manage relationships with external agencies and vendors, ensuring the successful execution of marketing programs.

We are looking for someone with:

• 10+ years of experience in marketing, with a focus on product marketing within the fintech or technology sectors.
• Proven track record of leading marketing strategy and driving brand growth, ideally at the VP or senior director level.
• Strong understanding of financial services and fintech products, including B2B and B2C solutions.
• Demonstrated experience in building and executing go-to-market strategies, product positioning, and messaging frameworks.
• Expertise in digital marketing, including SEO, SEM, social media, content marketing, and demand generation.
• Analytical mindset with a data-driven approach to decision-making and a strong ability to leverage insights to refine marketing strategies.
• Exceptional communication, leadership, and project management skills.

Nice to Haves:

• MBA or equivalent advanced degree preferred but not required.

Benefits:

• Competitive salary package aligned with your skills and experience. Reviewed annually. 
• Success Share or Commission bonus payments
• Healthcare cashback scheme and private medical insurance
• 4X salary life assurance
• Unlimited annual holiday, because we trust our people to manage their own time off
• Enhanced family leave
• Employee Assistance Programme
• Cycle to Work and Tech Scheme
• 4 Volunteering days off
• Flexible working policy (3 days per week in office) 
• Home working allowance
• Opportunity to work abroad for up to 6 weeks per year
• Personal learning and development opportunities 
• Referral bonus if we hire someone great who you’ve recommended to us
• Spot Rewards
• Employee of the Month and Employee of the Year awards
• Pressure-off Fridays (no meetings)

Want to do a little more research before you apply?

Head over to our Glassdoor page to learn about our benefits, culture and to find out what our team thinks about life at Duco.  You can also find out more about us on LinkedIn 

Disclaimer 

Because we are committed to inclusivity, we strive to provide equitable opportunities for everyone. If you require accommodation during the recruitment process, please let us know at talent@du.co. Include your contact information, the role you're applying for, and how we can accommodate you.

During the interview process and after hire, Duco does not discriminate on the basis of race, colour, gender or gender expression, sexual orientation, marital or pregnancy status, national origin, age, disability, religion or creed, socioeconomic background or status, size, or any other protected characteristic.