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CRM Marketing Manager
Job Title: CRM Marketing Manager (Salesforce)
Location: Bulgaria, or Serbia (remote)
About Constructor Group
Founded in 2019 by tech and education entrepreneur Dr. Serg Bell, Constructor Group is a global institution dedicated to revolutionizing education and driving innovation in Machine Intelligence, Quantum Technology, Intelligent Materials, Hybrid Reality, and Life Engineering. Our ecosystem includes Constructor Knowledge, offering education tools and services worldwide; Constructor, a software company delivering advanced tech solutions; and Constructor Capital, providing early-stage funding for science, technology, and digital transformation projects. Backed by a diverse network of academic partners, business leaders, and Nobel laureates, Constructor Group is redefining education and technology for the future.
Job Overview:
The CRM Marketing Manager will be responsible for developing and implementing marketing flows and funnels in Salesforce Account Engagement, with a strong focus on engaging with university and educational organizations within our ecosystem. This role involves managing CRM tools, collaborating with stakeholders, and reporting on results across multiple projects. Experience with Salesforce Account Engagement is essential, and familiarity with HubSpot is a plus.
Duties and Responsibilities:
- CRM Data Management: Ensure the integrity and quality of contact data within Salesforce. Manage CRM tools, oversee lead generation form creation, synchronization, and automation, and coordinate migrations between HubSpot and Salesforce systems.
- Campaign Design and Implementation: Design and improve campaign structures in Salesforce. Manage marketing-sourced leads and create necessary Salesforce/Pardot forms and record types.
- Performance Analysis and Reporting: Build ad-hoc reports to analyze marketing metrics, create and optimize dashboards in Analytics Studio, and enhance funnel and email channel performance.
- Lead Scoring and Notification Management: Design and implement lead scoring, revamp Salesforce task notifications, and improve team efficiency.
- Tool Selection and Implementation: Select and integrate tools like Zoom and Make to support marketing and CRM processes.
- CRM User Engagement: Develop and manage CRM user engagement journeys, creating evergreen, customized automated email communication for different segments.
- Segmentation and Compliance: Manage segmentation lists and subscription types, ensuring targeted communication and compliance with GDPR.
- Stakeholder Collaboration: Work with stakeholders to collect requirements, suggest implementation strategies, and report on results.
Requirements / Qualifications:
- Language Skills: Fluent in spoken and written English.
- Experience: 2+ years in CRM marketing management, with hands-on experience in Salesforce Account Engagement (formerly Pardot).
- Technical Expertise: Proven ability to create marketing automation flows, manage CRM systems, and develop various email communications, with strong skills in tracking, lead scoring, and notifications in Salesforce.
- Analytical Skills: Skilled in building reports and dashboards for marketing performance, focusing on optimization.
- Customer Journey Understanding: In-depth knowledge of the customer journey in B2C and education sectors, with strong attention to detail.
- Collaborative Skills: Experienced in working collaboratively with stakeholders and remotely within a distributed workforce.
- Authorization: Authorized to work in Germany, Italy, Serbia, Bulgaria, or Singapore.
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