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Brand Content Strategist

Bulgaria

We're seeking a Brand Content Strategist to oversee content creation across marketing channels and elevate the brand's voice. You will be responsible for tailoring a better approach to content creation based on trends and best practices, and guiding a team of copywriters. This role also involves creating compelling copy for our website and marketing materials (services pages, ads, one-pagers, banners, and so on). You will mainly focus on short-form writing, using your knack for storytelling.

What You'll Do

  • Stay on top of industry trends and audience preferences and adjust content creation strategy
  • Create and optimize the content plan with the audience and brand relevance in mind
  • Ensure that brand messaging is consistently included in all content across marketing channels
  • Work closely with marketing, PR, SEO, design, and sales specialists to improve content
  • Create copy for marketing campaigns, service pages, conferences, events, and similar
  • Be a contact point for copywriters, helping them improve content focus and clarity
  • Suggest new concepts and refine existing materials to strengthen brand messaging and brand voice

Job Requirements

  • 3+ years of experience in a similar role
  • Native or near-native English
  • Excellent writing, storytelling, and editing skills
  • Portfolio showcasing marketing campaign ads, newsletters, website landing pages, blog posts, or other relevant content pieces
  • Ability to work independently, take initiative, and manage and support others
  • Strong understanding of content marketing trends
  • Experience working with B2B and enterprise audiences
  • Experience with SEO optimization and relevant tools is a plus
  • Background in Communications, Journalism, or Marketing is an advantage

What Do We Offer

The global benefits package includes:

  • Technical and non-technical training for professional and personal growth;
  • Internal conferences and meetups to learn from industry experts;
  • Support and mentorship from an experienced employee to help you professional grow and development;
  • Internal startup incubator;
  • Health insurance;
  • English courses;
  • Sports activities to promote a healthy lifestyle;
  • Flexible work options, including remote and hybrid opportunities;
  • Referral program for bringing in new talent;
  • Work anniversary program and additional vacation days.

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