
Senior Director, Product Marketing
Brandwatch is looking for an experienced Senior Director of Product Marketing to lead our global product marketing strategy and execution. This high-impact role is perfect for a strategic leader who can drive positioning, go-to-market strategies, and successful product launches while developing and managing a top-tier Product Marketing team.
As a key member of our leadership team, you’ll collaborate across departments to shape Brandwatch’s messaging, ensure seamless product communications, and execute initiatives that align with our business goals.
We’re seeking a dynamic leader with a proven track record in product marketing, exceptional communication skills, and the ability to manage cross-functional initiatives in a fast-paced, global environment.
Key Responsibilities:
- Team Leadership & Development: Mentor and manage the product marketing team, fostering growth and ensuring alignment with company objectives.
- Strategic Positioning: Work with senior commercial and product leadership to define Brandwatch’s market differentiation and high-level positioning.
- Analyst Relations & Market Intelligence: Oversee analyst relations, gather market insights, and drive strong industry report performance.
- Public Representation: Serve as a spokesperson at major events, showcasing our product strategy and thought leadership.
- Cross-Functional Process Management: Lead key processes, including product roadmap planning, release schedules, communication plans, and launches.
- Customer & Market Insight: Leverage deep market understanding to shape product development and marketing strategies.
- Sales Enablement: Provide sales teams with training, tools, and collateral to drive revenue growth.
- Performance Metrics: Define and track KPIs to measure and optimize product marketing effectiveness.
Essential Skills and Experience
- Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- Experience: 10+ years in product marketing, including at least 5 years in a leadership role.
- Leadership & Collaboration: Proven ability to manage and develop high-performing teams and work closely with senior leadership on strategic initiatives.
- Market & Industry Expertise: Experience in managing analyst relations and leveraging market intelligence to inform strategy.
- Communication & Public Speaking: Exceptional presentation skills with the ability to represent the company at public events.
- Project Management: Strong track record in leading cross-functional initiatives and executing strategic plans.
- Technical & Soft Skills: Excellent written and verbal communication skills, with the ability to thrive in a fast-paced, dynamic environment.
What You Will Get
- Cision Group Personal Pension Scheme
- Life Assurance
- Healthcare Cash Plan
- Dental Insurance
- Private Medical Insurance (for directors and above only)*
- Gym Subsidy
- Cycle to Work
- Discounted Dining
- Virtual GP
- Employee Assistance Programme (EAP)
- Eye Care Test
- Cision Global Charitable Giving Program
This is a unique opportunity to shape Brandwatch’s market presence and drive the success of our product suite. If you’re a strategic thinker with a passion for product marketing and leadership, we encourage you to apply. We’d love to hear from you!
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