
Back to jobs
Director, Advertising Sales
Boston, Massachusetts, United States; Chicago, Illinois, United States; New York, New York, United States
At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.
Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.
Empower your impact at Cision. Be seen, be understood, be you.
Job Summary:
The Director, Advertising Sales at BulletinHealthcare will be responsible for driving the growth and revenue within the Healthcare Professional (HCP) pharmaceutical advertising sector. This role requires a strategic, dynamic, results-driven individual who possesses a deep understanding of the pharmaceutical industry, healthcare professionals' advertising needs, and digital marketing strategies. The Director of Advertising Sales will develop and execute sales strategies, manage key client relationships, and work with a sales team to ensure the success of the company's advertising initiatives targeting HCPs. The Director of Advertising Sales will require strong existing relationships at key accounts where the organization expects to see significant growth.
The Director, Advertising Sales at BulletinHealthcare will be responsible for driving the growth and revenue within the Healthcare Professional (HCP) pharmaceutical advertising sector. This role requires a strategic, dynamic, results-driven individual who possesses a deep understanding of the pharmaceutical industry, healthcare professionals' advertising needs, and digital marketing strategies. The Director of Advertising Sales will develop and execute sales strategies, manage key client relationships, and work with a sales team to ensure the success of the company's advertising initiatives targeting HCPs. The Director of Advertising Sales will require strong existing relationships at key accounts where the organization expects to see significant growth.
Key Responsibilities:
1. Sales Strategy & Execution:
Develop and implement comprehensive sales strategies aimed at growing the HCP pharma advertising business within their assigned territory.
Drive revenue growth by leading new business development through pharma agency relationships and direct brands, cultivating existing client relationships, and maximizing sales opportunities.
Monitor industry trends, competitive landscape, and emerging technologies to adjust strategies accordingly.
2. Client Relationship Management:
Build and maintain strong, long-lasting relationships with key stakeholders within pharmaceutical companies, agencies, and HCPs.
Collaborate with clients to understand their advertising goals and deliver impactful solutions that enhance their HCP engagement and brand objectives.
Act as a trusted advisor to clients, ensuring that their needs are being met through proactive and effective communication.
3. Sales Forecasting & Reporting:
Develop accurate sales forecasts and manage the sales pipeline to ensure consistent growth.
Prepare and present regular reports on sales performance, revenue forecasts, and key metrics to senior management of BulletinHealthcare and Cision.
Analyze sales data to identify trends and opportunities for improvement.
4. Collaboration with Cross-Functional Teams:
o Partner with marketing, analytics, and partnership teams to ensure alignment on sales strategies and client deliverables.
o Work closely with the operations and analytics teams to ensure seamless execution of campaigns and reporting.
o Contribute insights and feedback from clients to improve the overall service offerings.
5. Compliance & Industry Knowledge:
o Ensure all advertising solutions and campaigns adhere to regulatory standards, industry guidelines, and ethical practices specific to pharmaceutical advertising.
o Stay current with industry trends, regulations (e.g., FDA, HIPAA), and digital innovations that impact pharma advertising and HCP engagement.
Qualifications:
• Education: Bachelor’s degree in business, Marketing, Communications, or a related field.
• Experience:
o At least 8-10 years of experience in sales or business development, with a focus on HCP focused advertising.
o Proven track record of successfully managing and growing revenue in HCP advertising and/or pharmaceutical marketing.
o Experience in digital and multichannel advertising solutions tailored for healthcare professionals.
• Skills:
o Strong understanding of the pharmaceutical industry with relationships to key clients of pharma marketing agencies and pharma companies
o Excellent communication, negotiation, and presentation skills.
o Ability to develop strategic sales plans and execute them effectively.
o Proficiency in CRM tools, sales analytics, and Microsoft Office Suite.
o Strong business acumen and ability to build strong client relationships.
Attributes:
• Demonstrates a commitment to personal and team accountability.
• Strategic thinker with the ability to turn vision into actionable plans.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, driven by results, and able to work independently and as part of a team.
• Passionate about innovation and staying ahead of industry trends.
Why Join Us?
• Competitive salary and performance-based incentives.
• Opportunity to make an impact in the rapidly growing HCP pharma advertising space.
• Collaborative and supportive team culture.
• Comprehensive benefits package, including health, wellness, and retirement plans.
1. Sales Strategy & Execution:
Develop and implement comprehensive sales strategies aimed at growing the HCP pharma advertising business within their assigned territory.
Drive revenue growth by leading new business development through pharma agency relationships and direct brands, cultivating existing client relationships, and maximizing sales opportunities.
Monitor industry trends, competitive landscape, and emerging technologies to adjust strategies accordingly.
2. Client Relationship Management:
Build and maintain strong, long-lasting relationships with key stakeholders within pharmaceutical companies, agencies, and HCPs.
Collaborate with clients to understand their advertising goals and deliver impactful solutions that enhance their HCP engagement and brand objectives.
Act as a trusted advisor to clients, ensuring that their needs are being met through proactive and effective communication.
3. Sales Forecasting & Reporting:
Develop accurate sales forecasts and manage the sales pipeline to ensure consistent growth.
Prepare and present regular reports on sales performance, revenue forecasts, and key metrics to senior management of BulletinHealthcare and Cision.
Analyze sales data to identify trends and opportunities for improvement.
4. Collaboration with Cross-Functional Teams:
o Partner with marketing, analytics, and partnership teams to ensure alignment on sales strategies and client deliverables.
o Work closely with the operations and analytics teams to ensure seamless execution of campaigns and reporting.
o Contribute insights and feedback from clients to improve the overall service offerings.
5. Compliance & Industry Knowledge:
o Ensure all advertising solutions and campaigns adhere to regulatory standards, industry guidelines, and ethical practices specific to pharmaceutical advertising.
o Stay current with industry trends, regulations (e.g., FDA, HIPAA), and digital innovations that impact pharma advertising and HCP engagement.
Qualifications:
• Education: Bachelor’s degree in business, Marketing, Communications, or a related field.
• Experience:
o At least 8-10 years of experience in sales or business development, with a focus on HCP focused advertising.
o Proven track record of successfully managing and growing revenue in HCP advertising and/or pharmaceutical marketing.
o Experience in digital and multichannel advertising solutions tailored for healthcare professionals.
• Skills:
o Strong understanding of the pharmaceutical industry with relationships to key clients of pharma marketing agencies and pharma companies
o Excellent communication, negotiation, and presentation skills.
o Ability to develop strategic sales plans and execute them effectively.
o Proficiency in CRM tools, sales analytics, and Microsoft Office Suite.
o Strong business acumen and ability to build strong client relationships.
Attributes:
• Demonstrates a commitment to personal and team accountability.
• Strategic thinker with the ability to turn vision into actionable plans.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, driven by results, and able to work independently and as part of a team.
• Passionate about innovation and staying ahead of industry trends.
Why Join Us?
• Competitive salary and performance-based incentives.
• Opportunity to make an impact in the rapidly growing HCP pharma advertising space.
• Collaborative and supportive team culture.
• Comprehensive benefits package, including health, wellness, and retirement plans.
As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results. PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and its Brandwatch and Falcon.io social media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud®, visit www.cision.com and follow @Cision on Twitter.
Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing the CEO Action for Diversity & Inclusion™ pledge and named a “Top Diversity Employer” for 2021 by DiversityJobs.com.
Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses.
Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com
Please review our Global Candidate Data Privacy Statement to learn about Cision’s commitment to protecting personal data collected during the hiring process.
Create a Job Alert
Interested in building your career at Brandwatch? Get future opportunities sent straight to your email.
Apply for this job
*
indicates a required field