Manager, Insights & Planning

We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what’s our formula? Superteams of Brainlabbers, fueled by data and enabled by technology.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.

Role type: Full-time

Team: Strategy & Planning

Reporting to: Associate Director, Planning

Estimated Start: May 2025

Location: New York City

Work Authorization: This role is open to US citizen or Permanent Residents. We are unable to sponsor any work authorizations for this role.

What's the role 

Using insight, vertical and sector knowledge along with both brand and performance marketing you will build and deliver media plans that deliver real, tangible business growth for clients. Working symbiotically with the strategy, client and data strategy teams you'll complete the holistic planning cycle that brings together growth and media effectiveness  KPIs for clients.

So, tell me about the company

Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.

To learn more about what it’s like to be a Brainlabber, check out our culture code.

What you do

• You’ll translate the overarching strategy into excellent cross-channel plans that tie together brand and performance solutions.  
• Using your knowledge of cross-channel and in-channel execution and best practice, you’ll innovate to deliver ways that unite multi-channel plans together holistically through testing and innovation. 
• You’ll build an in-depth, data-driven understanding of the client’s consumer, category, brand and business then be able to identify optimal media channels to deliver growth. 
• Provide planning insight in pitches and participate in pitches as needed. 
• Collaborate with the strategy,  data strategy and client teams to deliver the best measurement solutions with the leading, lagged indicators and drive in-flight optimisation.

Who you are

• 2+ years experience of delivering cross-media plans for leading multi-product clients either within a market or across a region.
• Proven data capabilities and ability to utilize insight to drive media plans and marketing effectiveness. 
• Excellent grasp of online and offline channels.
• Expert knowledge of media planning principles and the ability to convert overarching media strategy into channel specific plans. 
• You’re a ‘ knowledge builder’  and are excited at growing and coaching those around you.
• A confident, dynamic, engaging and authentic communicator.
• Brilliant at pitching and engaging clients. 
• Strong media budgeting understanding.

How you succeed

• You will live our culture code every day! 
• You’ll become an indispensable planning expert for key clients.
• Timely delivery of detailed channel and cross-channel plans and optimization which  deliver growth for clients across the media ecosystem.
• You’ll have proof-point where you have effectively articulated the role of planning in delivering growth via in- and cross-channel testing.
• Have positive client feedback based on how your plans have answered clients’ marketing challenge
• Strong internal and client feedback 
• Increasing profile in the media world in your market prompting Brainlabs.

What happens next

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. 

Thank you for your interest in Brainlabs! We look forward to getting to know you!

#LI-MB1

 

What happens next?

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

---

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!

Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.