Associate Director, Retail Media

We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what’s our formula? Superteams of Brainlabbers, fueled by data and enabled by technology.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.

About the Role

As an Associate Director, Retail Media, you will play a key role in shaping and delivering high-impact retail media strategies for our clients. You will oversee campaign delivery while ensuring alignment with broader client objectives and performance KPIs.

You will lead the delivery team, optimise campaigns, and drive innovation through a structured test-and-learn approach, helping to evolve our retail media offering and share best practices across the business.

Key Responsibilities

• Lead the planning and delivery of retail media campaigns, ensuring performance exceeds agreed KPIs, budgets and timelines.
• Oversee campaign optimisation and performance tracking to drive measurable impact.
• Translate client objectives into actionable retail media strategies and delivery plans.
• Contribute to the development of the Retail Media best-practice roadmap to continuously evolve our offering.
• Act as an escalation point for client teams, ensuring work is delivered to the highest quality standards and on time.
• Lead, mentor and develop team members, supporting capability growth within the retail media practice.
• Identify and promote innovative approaches through testing, automation and technology adoption.
• Collaborate with cross-channel teams to ensure retail media strategies integrate effectively within the broader media ecosystem.

Who You Are

• Strong experience in retail media strategy and campaign delivery.
• Certified experience working with retail media platforms such as Amazon Ads, Mercado Libre Ads, and Walmart Connect.
• Minimum of 5 years of experience working with digital marketing and retail media campaigns.
• Bachelor’s degree or equivalent professional qualification.
• Proven track record of optimising retail media performance using data, automation and technology.
• Good understanding of how retail media integrates with other digital channels.
• Confident and engaging communicator with strong stakeholder management skills.
• Passionate about continuous learning and developing those around you.
• Strong analytical, reporting and presentation skills.
• Highly detail-oriented, organised and process-driven.
• Advanced level of English required.
• Availability to attend to our Mexico City office a minimum of twice per week.

What Success Looks Like

• Consistent delivery of high-performing campaigns against defined KPIs.
• Strong client satisfaction and trust across accounts.
• Delivery teams effectively managed to maximise output and quality.
• Successful adoption of new technologies and process improvements.
• High standards of quality assurance across all campaigns.
• Contribution to team learning, certifications, and knowledge sharing across the practice.
• Effective workload management across delivery teams to maximise performance and efficiency.

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What happens next?

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities. We are proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!

Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.