Product Manager, CRO & Top Funnel

At Bondora, our mission is clear: to empower people to enjoy life more while alleviating the stress of managing finances. Founded in 2008, Bondora has proudly served a diverse community of over 1 million customers for an impressive 16 years.

As a rapidly growing financial technology company, we’re reaching new heights with a bold vision. We’re set to acquire a banking license, unlocking a world of possibilities for our customers. Our investment product is available Europe-wide, and we’re actively expanding our loan product footprint to 11 new countries.

Join us on this journey and let’s build the future of finance together!

What is this role about?

The Product Manager, Conversion Rate and Top Funnel Optimization is a key role responsible for enhancing the customer onboarding journey, focusing on improving conversion rates from initial interactions to the completion of identity verification (KYC). This role acts as a bridge between marketing and product teams, ensuring seamless customer experiences that maximize application starts and minimize drop-offs. Reporting to the CMO, the Product Manager will define and execute a strategic roadmap to optimize Bondora’s digital touchpoints, leveraging data insights and cross-functional collaboration to deliver measurable results.

Your main responsibilities will be:

• Develop and execute a roadmap to improve top funnel metrics, including landing page performance, signup conversion rates, disclaimer acceptance, and KYC completion rates.
• Identify and prioritize high-impact opportunities to reduce friction and enhance the customer journey.
• Analyze user behavior and feedback to pinpoint pain points and optimize interactions across desktop and mobile views, and app experiences.
• Collaborate with UI/UX designers and engineers to implement A/B tests and implement changes aimed at improving engagement.
• Work closely with marketing, analytics, risk, and engineering teams, country managers, and peer PMs to align conversion goals with broader business objectives.
• Ensure that campaigns, landing pages, and onboarding flows are optimized for performance and consistency.
• Leverage analytics tools and reporting frameworks to monitor top funnel KPIs, identify trends, and provide actionable insights and action upon them.
• Ensure the smooth execution of planned optimizations, addressing potential bottlenecks proactively.
• Stay updated on industry trends and competitor strategies, and utilize product discovery methods for funnel optimization.
• Regularly iterate on strategies and experiments to ensure continued improvement in customer conversion rates.

What would ensure success in this role?

• Minimum 5 years of experience in product management, with a focus on conversion optimization or customer journeys.
• Proven track record of improving conversion rates and driving measurable business impact.
• Familiarity with analytics and testing tools (e.g., Google Analytics, Hotjar, Optimizely).
• Understanding of A/B testing methodologies and CRO principles.
• Strong ability to interpret data, generate insights, and use them to inform decision-making.
• Exceptional cross-functional collaboration skills, with experience managing stakeholders across marketing, design, and engineering teams.

What can you expect at Bondora? 

• Contribute to Bondora’s ambitious goal of reaching €1B in revenue by the end of 2026. Your skills and efforts will directly impact our growth trajectory and shape the future of our company.
• As Product Manager, Conversion Rate and Top Funnel Optimization, you’ll play a pivotal role in shaping how potential customers interact with our brand, driving meaningful growth through innovative solutions.
• Our employees deserve the best. We recognize our people with a competitive salary and a generous benefits package (daily lunches in the office, monthly massage, five weeks of vacation, private healthcare compensation, €1,200 hobby grant, mental healthcare support, share options, and more!)
• We provide an environment that encourages your personal and professional growth. As we constantly evolve and innovate, you’ll have endless opportunities to expand your skills and skyrocket your career.

The next steps

If you have the guts, ideas, and a team vision, apply now! 

Our hiring process: 

• Assessments: Complete our personality and logic assessments to showcase your strengths. 
• Meet Betti, our Recruiter: Your first interview with Betti will give you a chance to share your experiences and aspirations. 
• Put your skills to the test: Tackle a home task related to the role responsibilities. 
• Engage with our VP of Product Aleksandra and Chief Marketing Officer Mario: Discuss your home task with them, showcasing your expertise. 
• Last meeting with our marketing team at our headquarters in Tallinn.
• The celebration begins: If the stars align, receive an offer to join the Bondora team! 

Join our team of Bondorians, and let's make it happen!

If you'd like to read how Bondora collects, uses, and protects your personal data during recruitment, please see here.