Senior Marketing Analyst, Engagement & Retention

At Bondora, our mission is clear: to empower people to enjoy life more while alleviating the stress of managing finances. Founded in 2008, Bondora has proudly served a diverse community of over 1 million customers for an impressive 16 years.

As a rapidly growing financial technology company, we’re reaching new heights with a bold vision. We’re set to acquire a banking license, unlocking a world of possibilities for our customers. Our investment product is available Europe-wide, and we’re actively expanding our loan product footprint to 11 new countries.

Join us on this journey and let’s build the future of finance together!

What is this role about?

The Senior Marketing Analyst for the Engagement & Retention team at Bondora plays a key role in driving insights and optimizing strategies to maximize customer retention, engagement, and conversion rates. Reporting to the Head of Engagement & Retention, this role involves analyzing customer behavior, tracking lifecycle campaign performance, and supporting the team in improving top funnel completion rates and returning applications. Your expertise in data analysis and visualization will directly influence data-driven decision-making and improve marketing effectiveness.

Your main responsibilities will be:

• Analyze the performance of direct and performance marketing campaigns, providing actionable insights to enhance customer engagement and retention strategies.
• Track key KPIs, such as loan applications, engagement rates, customer behavior and funnel completion rates, and recommend strategies to improve performance.
• Use SQL, Python, Tableau and Excel to query and manipulate data, exploring customer behavior across different segments to uncover patterns and opportunities.
• Collaborate with the analytics team to maintain and improve data pipelines supporting lifecycle and retention campaigns, leveraging dbt, SQL and Python.
• Design, analyze, and interpret A/B tests to evaluate the impact of campaigns and new initiatives, ensuring data-driven decision-making.
• Create clear, compelling visualizations in Tableau to present campaign performance and insights to stakeholders.
• Develop and maintain dashboards that monitor the effectiveness of engagement and retention efforts in real time.
• Work closely with the Engagement & Retention team to align insights with strategic objectives, ensuring data informs decisions on lifecycle journeys and customer communications.
• Support cross-functional initiatives by sharing insights with product, marketing, and data teams to improve customer experiences.
• Contribute to the development of analytical best practices for lifecycle marketing, improving how data is leveraged for engagement.

What would ensure success in this role?

• Minimum 5 years of experience in data analytics, with a proven track record in marketing analytics being a plus;
• Advanced proficiency in Tableau for data visualization and reporting;
• Strong SQL skills to query and manipulate large datasets efficiently;
• Experience with Python and dbt for data analysis and pipeline management;
• Exceptional analytical skills to interpret customer and channel data, extract actionable insights, and identify growth opportunities;
• Understanding of performance marketing metrics, such as ROAS, CPC, and CPA, and the ability to link them to business objectives is a plus.
• Excellent communication and stakeholder management skills, with the ability to translate data insights into actionable recommendations;
• Strong project management skills to prioritize tasks and deliver impactful results in a fast-paced environment

What can you expect at Bondora? 

• Contribute to Bondora’s ambitious goal of reaching €1B in revenue by the end of 2026. Your skills and efforts will directly impact our growth trajectory and shape the future of our company.
• Our employees deserve the best. We recognize our people with a competitive salary and a generous benefits package (daily lunches in the office, monthly massage, five weeks of vacation, private healthcare compensation, €1,200 hobby grant, mental healthcare support, share options, and more!)
• We provide an environment that encourages your personal and professional growth. As we constantly evolve and innovate, you’ll have endless opportunities (and budget) to expand your skills and skyrocket your career.

The next steps

If you have the guts, ideas, and a team vision, apply now! 

Our hiring process: 

• Assessments: Complete our personality and logic assessments to showcase your strengths. 
• Meet Betti, our Recruiter and Kristjan, our Head of Engagement and Retention: Your first interview with them will give you a chance to share your experiences and aspirations. 
• Put your skills to the test: Tackle a home task related to the role responsibilities. 
• Collaborate with Markus, our Head of Analytics and Niv, Marketing Analyst: Discuss your home task with them, showcasing your expertise. 
• Last meeting with our Chief Marketing Officer Mario at our headquarters in Tallinn. 
  
• The celebration begins: If the stars align, receive an offer to join the Bondora team! 

Join our team of Bondorians, and let's make it happen!

If you'd like to read how Bondora collects, uses, and protects your personal data during recruitment, please see here.