Digital Marketing Manager

We are X, bigly labs, Dis-Chem’s high-performance innovation hub; a place where bold ideas meet data, design, and radical customer focus to reimagine what healthcare can be.

Our mission is to power the future of healthcare by lowering costs, unlocking new possibilities, and improving access to healthcare for all South Africans. We do this through cutting-edge digital solutions that deliver smarter, more human, and truly patient-focused experiences. Here, your work is not limited to a whiteboard; it becomes real. It drives decisions, shapes experiences, and moves healthcare forward. We are driven by one big question: How do we use data and today’s technology to build breakthroughs to better health?

There’s only one question left: are you ready to make healthcare smarter, and actually mean it?

The Digital Marketing Manager is responsible for developing and executing Dis-Chem's integrated digital marketing strategy and is accountable for driving profitable customer acquisition, digital sales growth, customer engagement and lifetime value across the Dis-Chem digital ecosystem delivering measurable commercial growth and exceptional customer experiences. Key drivers for this are ecommerce marketing, SEO, retail media, CRM collaboration and digital partnerships. The role leads App, Web, Paid Media, SEO, Retail Media and Digital Partnerships while ensuring all activity delivers measurable commercial outcomes.

WHAT WE'RE LOOKING FOR?

• Bachelor's Degree in Marketing, Digital Marketing, Commerce or Business.
• Postgraduate qualification advantageous.
• 6-8 years' experience in Digital Marketing within Retail, eCommerce, FMCG, Loyalty or Healthcare.
• Proven Experience growing digital revenue and eCommerce performance and owning acquisition and conversion targets.
• Proven Experience managing marketing investment and ROI and scaling customer acquisition through paid media.
• Proven ability in driving digital transformation to position Dis-Chem digital as best in class market leaders
• Experience managing Digital Marketing campaigns including paid media budgets, agencies, eCommerce and analytics.
• Proven ability to execute multi-channel marketing campaigns and partner activations.
• Experience working with agencies and creative teams across digital, DOOH, and in-store media.
• Strong understanding of how digital channels drive customer acquisition, engagement, and loyalty across an omnichannel ecosystem.
• Strong project management skills with attention to detail and deadlines.
• (Advantageous) Exposure to loyalty marketing, customer segmentation, or personalisation.
• Strong knowledge of GA4, Firebase, AppsFlyer, Power BI, Braze, Google Ads, Meta Ads and Claude.

WHAT YOU WILL BE DOING?

• Develop and deliver Annual digital marketing plans.
• Lead, plan and coordinate category and promotion planning for digital campaigns aligned to the marketing calendar
• Own the digital customer journey across App and Web.
• Manage the development and approval of creative assets (Digital) by collaborating with agencies and the Creative Studio
• Support the execution of Better Rewards partner campaigns in the digital marketing campaigns so that collaborations drive mutual value and ROI.
• Maintain marketing SOPs, templates, and calendars by standardising processes and approvals so that campaign delivery is efficient and auditable.
• Manage Digital Marketing agency relationships and performance.

WHO YOU ARE?

• Develop and execute on the Digital Marketing Strategy including; Performance Marketing, Ecommerce, SEO, Digital Analytics, Omnichannel Marketing.
• Marketing investment optimisation.
• Organised and detail-oriented with strong planning skills.
• Understand how marketing initiatives influence sales, ROI, and customer engagement.
• Collaborative team player who builds strong relationships across departments.

Our values show up in how we think, build, and make choices that make an impact. We are building a culture that drives progress; one that fixes friction, chases what changes, and owns the outcome. We design with tomorrow in mind, ask sharper questions, and answer them with care, urgency, and systems that scale.

Think you’ve got energy, curiosity, and guts? Come hold the space, make it matter, and own a breakthrough.