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Marketing Strategy and Planning Executive

Solihull

OVERVIEW:

Our Marketing Planning team is at the heart of delivering a seamless, customer-first marketing calendar that truly connects. In this role, you’ll ensure every brand touchpoint is consistent, thoughtfully aligned, and designed with the customer’s perspective front and centre — not just focusing on individual channels. Collaborating closely with teams across Marketing, Creative, Product, Tech, Retail, and beyond, you’ll play a pivotal role in shaping strategy, boosting performance, and driving key trading priorities through smart, integrated planning.

If you’re passionate about creating marketing that genuinely resonates and delivers results, this is the role for you.

 

WHAT YOU'LL BE DOING:

  • Planning

    • Support Senior Marketing Planning Manager in aligning marketing efforts with Brand, Commercial, Retail, and Events teams for campaigns, trading moments, promos, store openings, and events.

    • Lead consolidation of daily activation timelines and ensure channels are aligned on brand accretive promos.

    • Develop new ways to connect IRL customers to the digital ecosystem and integrate campaigns with the Gymshark loyalty programme.

    • Track competitor activity and trends, feeding insights into future planning.

    • Collaborate with channels to review campaign performance and apply learnings.

    Campaigns

    • Support alignment across channel teams for brand and product campaigns, ensuring content availability and audience targeting refinement with Lifecycle team.

    • Communicate marketing plans and strategy updates effectively.

    • Support stakeholder meetings by capturing actions and coordinating campaign wrap-up reports analysing objectives, KPIs, and results.

    • Identify and resolve roadblocks, collaborate with Creative to maintain campaign integrity, and drive data capture in stores to maximise customer insights and permissions.

 

WHAT YOU'LL NEED:

  • Proven experience in a similar role within a DTC business.

  • Genuine passion for a career in marketing.

  • Excellent collaboration skills, with a knack for uniting teams around solutions.

  • Highly organised with keen attention to detail.

  • Enthusiastic about fitness, wellness, and culture.

  • Strong verbal and written communication.

  • Effective interpersonal skills.

  • Confident in challenging ideas and open to being challenged

This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.

CLOSING DATE: 28th JULY 2025

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✅ Disability Confident Committed 

We’re proud to be a Disability Confident Committed employer and want to encourage anyone with a disability to apply for a role at Gymshark. We offer an interview to candidates with disabilities or long-term conditions who meet the minimum criteria for the role. 

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We’re committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. 

If you’d like to request a reasonable adjustment please email talent@gymshark.com.