Research Manager

OVERVIEW:

This role exists to provide high-quality, cross-functional research and expert insight that guides strategic decision-making and strengthens overall business performance. By connecting customer understanding, market context, and data-driven analysis, it ensures teams across the organisation have the clarity and confidence to make smarter, faster, and more impactful decisions.

WHAT YOU'LL BE DOING:

• Leading the Research function, coaching junior team members and aligning priorities to strategic business goals.
• Partnering with Commercial, Marketing and Brand teams to translate research into actionable insights that drive smarter decisions and measurable business impact.
• Triangulating primary research with data and analytics to deliver a clear, rounded perspective—particularly supporting commercial planning, seasonal brand strategy and marketing effectiveness.
• Prioritising high-impact workstreams to ensure research and analytics resources are focused where they create the greatest value.
• Owning the intake and delivery of research requirements across key projects, ensuring insights are accurate, timely and decision-ready.
• Leading Gymshark’s brand health tracking, including questionnaire design, data quality, storytelling and reporting, and integrating commercial, marketing and customer inputs into a holistic view of brand performance.
• Managing the Gymshark Insiders panel to maintain strong engagement, quality, and a reliable pipeline of ongoing insight.
• Monitoring market and competitor dynamics, combining research and analytical perspectives to inform strategic direction.
• Owning customer feedback and insight across critical business processes, including product creation and creative testing for upcoming campaigns

Partnering & Supporting

Partner with product and customer teams to uncover behavioural and return-rate insights, adding context that brings data to life, while democratising access to research and insights to support confident, customer-centric decision-making across the business. Support senior leadership with a joined-up insights roadmap spanning brand and commercial priorities, deliver high-impact go-to-market, campaign and seasonal insights that enable clear, timely decisions, and embed insight into everyday processes to ensure it consistently informs how the business operates and grows.

 

WHAT YOU'LL NEED:

Essential Criteria:

• Proven experience in both qualitative and quantitative research methodologies, delivering global insights that drive decisions. 
• Considerable experience within apparel-focused businesses across e-commerce and physical retail environments. 
• Expertise in statistical modelling, regression analysis, and data-led decision-making. 
• Skilled in prioritisation and project management—able to juggle multiple high-impact initiatives, managing time, cost, and value effectively. 
• Exceptional communication and storytelling ability—able to present insights in a compelling, stakeholder-relevant way that drives action. 
• Demonstrated leadership in developing and inspiring high-performing insight or analytics teams. 

You must be able to attend GSIQ offices 3 days per week. 

 

CLOSING DATE: MONDAY 15th DECEMBER 2025