VP Marketing

About SurePay

At SurePay, we're on a mission to safeguard our clients and their customers from the escalating threat of global payment fraud. Since our inception in 2016 as a Rabobank startup, we've been pioneers in combating payment fraud and misdirected payments. Our innovative solutions have significantly reduced financial losses and administrative burdens for countless individuals and businesses. We are a European market leader and as we continue to evolve and grow, we're working hard to scale further globally, while continuing to build our talented and driven team.

About the role

SurePay is the European market leader in Account Verification (VOP, CoP) software, widely considered the standard in the industry. With over 250 banking customers, including 23 of the top 50 banks in Europe, and over 800 corporate customers in the Netherlands, we are transitioning from a best-in-class solution provider to a Platform for Actionable Insight, introducing new, high-value fraud intelligence products. We are seeking an exceptional marketing leader to elevate our brand and establish a world-class marketing function to match our market position and ambitious expansion plans across the EU, the UK and North America. 

We are looking for a VP of Marketing to be a strategic partner, working closely with the CRO and GTM teams (Sales, Partnerships and CSM), to develop and implement the overall marketing strategy for the next five years. You will be responsible for transforming SurePay's brand and marketing operations to reflect our market leadership and position us as a strategic partner for our blue-chip clients.

The primary focus will be on Tier 1 Banking and Enterprise customers across multiple regions, heavily leveraging Account-Based Marketing (ABM) and building out Channel Marketing capabilities. Key responsibilities would include: 

Brand & Content Leadership 

• Brand Strategy: Create a comprehensive, forward-looking brand strategy that accurately represents SurePay's position as the current market standard and future platform of choice for Tier-1 banks and international enterprise organisations, positioning us as a high-value brand.
• Brand Communications: Overhaul brand communications, PR, and SurePay’s online presence (website and social media) to ensure consistency and a professional image that aligns with our  reputation as a premium software vendor.
• Content Strategy: Define and lead the creation of a Content Leadership strategy, ensuring SurePay is viewed as the authoritative voice in account verification, fraud reduction, and actionable insights.

Strategic Planning & Demand Generation (Driving Growth)

• Marketing Strategy: Develop and execute the overall marketing strategy, encompassing brand awareness, demand generation, and sales growth, with a clear focus on Tier 1 Banking and Enterprise customers.
• ABM and Channel: Strategically plan and execute high-impact Account-Based Marketing (ABM) programs targeting bank and enterprise customers. Establish and scale a Channel Marketing function to support new market entry.

Analyst Relations: Establish fruitful partnerships with relevant research analysts at Gartner and Forrester to further enhance SurePay’s strategic positioning, especially as the company expands to North America

• Operational Excellence: Implement a professional marketing calendar and define clear processes, including a firm definition of a Marketing Qualified Lead (MQL), to drive accountability and clear visibility on results.
• Presentation & Collateral: Partner closely with Sales, Partnerships, and CSM teams to ensure high-quality, consistent content, presentations, and sales decks are delivered to the market.

• Leadership & Structure: Lead, motivate, and mentor the existing marketing team to professionalize the department.

About you

This is an exciting opportunity for a marketing leader looking to work in a highly dynamic environment and make a direct impact. We believe the successful candidate has:

• 10+ years of experience in marketing roles, within  SaaS/FinTech.
• Strong skills in marketing strategy, including Brand, PR and Demand Generation, and being well-versed in working with large banks and enterprises to achieve ambitious marketing targets, across multiple regions
• Proficient in building and scaling a marketing function from scratch and/or during a hyper-growth phase.
• Leadership: Ability to lead, motivate, and inspire a diverse team, driving a collaborative and high-performance culture.
• Strategic Planning and Execution: Exceptional ability to think strategically, develop robust, long-term marketing plans, and oversee their meticulous execution.
• Business Acumen: A creative and entrepreneurial mindset focused on developing innovative marketing strategies that directly drive revenue growth and commercial success
• Collaboration: Proven ability to work cross-functionally and seamlessly with Sales, Product, Finance and executive teams to achieve joint commercial goals.
• “Data Driven Approach: You should have experience and proficiency in current martech and marketing operations in order to run a well-oiled data driven machine. “

What we offer

• Competitive salary + 8% personal benefits budget (use it on training, more time off, or your salary)
• 25 days of holiday 
• Hybrid working setup (with a minimum of two days per week in Utrecht)
• MacBook Pro, iPhone, and all the tech you need
• Travel costs covered (NS Business Card)
• Pension plan
• A culture of ownership, innovation, and autonomy
• Friday drinks, offsites, and a quarterly company meetup
• A diverse team of 35+ nationalities, driven by impact

About SurePay 

• Founded in 2016 
• ± 120 employees
• ±30 nationalities
• 1 office
• Flat organisation and no hierarchy
• (Business) Casual

SurePay makes payments easier, more personal and even more secure. We are a fast-growing FinTech SaaS company and have secured our Series A funding in September 2021. SurePay stems from an innovation program of Rabobank, started in July 2016 and has been an independent BV since the beginning of 2020. SurePay is backed by two leading investors: Rabo Investments and Carlyle Europe Technology Partners. Both are highly experienced in scaling international B2B SaaS and FinTech companies. Their support reinforces SurePay’s mission to prevent payment fraud globally and accelerate our international growth.

SurePay's core values are; We Care, Build Together, Think Forward and Be Responsible. These core values are the driver's of our culture and can be seen as guidelines on our beliefs and behaviour. It defines what we find important as a company and the way we work together everyday.

• We Care: We are a supportive employer and understand that health, family and safety is what really matters. We care about our employees, customers, partners and end-users. Therefore we value creating a safe workspace where everybody can be their authentic self and where we, together, work on the same mission to provide safer payments.
• Build Together: We believe in teamwork and strive towards the best results together with employees and customers. Our diversity, both personal and professional, is one of our key strengths. 
• Think Forward: We are frontrunners and are on top of our game. Our customers can rely on innovative solutions to service their current and future needs. With a problem solving mindset, we anticipate challenges and adapt to a fast changing environment. 
• Be Responsible: We all contribute to reaching our mission of reducing fraud and misdirected payments, leading to a positive impact on society. We take responsibility, show ownership and make honest decisions.

More information

More information?
careers@surepay.nl