CRM Manager
Colombia
Growe welcomes those who are excited to:
- Lead the development and execution of CRM strategies for iGaming, casino, and sports brands, covering customer lifecycle;
- Generate customer attraction, retention, and engagement strategies;
- Manage and implement CRM budgets to increase profitability.
- Create targeted segments for campaigns using customer data;
- Formulate and test CRM hypotheses through A/B testing;
- Collaborate with design and content teams for promotion materials;
- Ensure timely promotions during significant events;
- Implement player activation approaches;
- Build automated customer retention funnels;
- Monitor key retention metrics weekly and monthly;
- Improve communication metrics.
We need your professional experience:
- Strong background in gambling or betting;
- Experience with email service providers and CRM systems;
- Familiarity with handling considerable budgets for marketing or sales;
- Enjoying an international business perspective.
- Strong analytical skills with the ability to interpret data, analyze campaign performance, and provide actionable insights;
- Upper-intermediate English proficiency.
We appreciate if you have those personal features:
- Strategic thinking and conflict resolution;
- Ability to think creatively, strategically, identify and resolve problems;
- Excellent communication and collaboration skills.
- Proactive thinking.
We are seeking those who align with our core values:
- GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
- DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
- BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.
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