CRM Manager

Colombia
Growe welcomes those who are excited to:
  • Lead the development and execution of CRM strategies for iGaming, casino, and sports brands, covering customer lifecycle;
  • Generate customer attraction, retention, and engagement strategies;
  • Manage and implement CRM budgets to increase profitability.
  • Create targeted segments for campaigns using customer data;
  • Formulate and test CRM hypotheses through A/B testing;
  • Collaborate with design and content teams for promotion materials;
  • Ensure timely promotions during significant events;
  • Implement player activation approaches;
  • Build automated customer retention funnels;
  • Monitor key retention metrics weekly and monthly;
  • Improve communication metrics.
We need your professional experience:
  • Strong background in gambling or betting;
  • Experience with email service providers and CRM systems;
  • Familiarity with handling considerable budgets for marketing or sales;
  • Enjoying an international business perspective.
  • Strong analytical skills with the ability to interpret data, analyze campaign performance, and provide actionable insights;
  • Upper-intermediate English proficiency.
We appreciate if you have those personal features:
  • Strategic thinking and conflict resolution;
  • Ability to think creatively, strategically, identify and resolve problems;
  • Excellent communication and collaboration skills.
  • Proactive thinking.
We are seeking those who align with our core values:
  • GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;
  • DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;
  • BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

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