Back to jobs

Senior Director, Product Marketing

US (Remote)

LetsGetChecked is a global healthcare solutions company that provides the tools to manage health from home through health testing, virtual care, genetic sequencing, and medication delivery for a wide range of health and wellness conditions. LetsGetChecked's end-to-end model includes manufacturing, logistics, lab analysis, physician support, and prescription fulfillment. Founded in 2015 and co-headquartered in Dublin and Atlanta, LetsGetChecked empowers people to take control of their health and live longer, happier lives.

Senior Director, Product Marketing

LetsGetChecked is seeking a dynamic and experienced Senior Director, Product Marketing to join our team. The ideal candidate will have 5-10 years of experience in B2B and Product Marketing, with a strong background in healthcare marketing and proven team leadership skills. The Senior Director, Product Marketing creates go-to-market strategies for all B2B verticals (health plan, employer, public sector, life sciences and provider) as well as products and services.  This includes product positioning, marketing strategy and sales enablement to drive buyer awareness and desired business outcomes.

Responsibilities...

Strategic Leadership:

  • Develop and execute comprehensive product marketing strategies to drive product adoption and market growth.
  • Collaborate with the executive team to align product marketing strategies with company goals and objectives.
  • Lead market research and analysis to identify customer needs, market trends, and competitive landscape.

Product Positioning and Messaging:

  • Define and articulate the unique value propositions of LetsGetChecked products.
  • Create compelling product messaging and positioning that resonates with target audiences in the healthcare sector.
  • Develop and maintain a deep understanding of customer personas and buyer journeys.

Go-to-Market Strategy:

  • Lead the planning and execution of go-to-market strategies for new product launches and feature updates.
  • Coordinate cross-functional teams, including product management, sales, and customer success, to ensure seamless product launches.
  • Monitor and analyze the performance of product marketing campaigns, adjusting strategies as needed.

Team Leadership:

  • Build, mentor, and manage a high-performing product marketing team.
  • Foster a collaborative and innovative team culture that drives results.
  • Provide ongoing coaching and development opportunities for team members.

Collaboration and Communication:

  • Partner with sales and business development teams to support lead generation and sales enablement efforts.
  • Develop and deliver impactful presentations and product demonstrations for internal and external stakeholders.
  • Serve as a spokesperson for LetsGetChecked at industry events, conferences, and media engagements.

Performance Measurement:

  • Establish and track key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.
  • Use data-driven insights to refine strategies and optimize marketing efforts.
  • Report regularly on product marketing performance to the executive team.

What we are looking for…..

  • 5-10 years of experience in B2B and Product Marketing, with a focus on healthcare marketing.
  • Proven track record of successful product marketing leadership and team management.
  • Strong understanding of healthcare industry trends, regulations, and market dynamics.
  • Excellent strategic thinking, analytical, and problem-solving skills.
  • Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
  • Demonstrated ability to work collaboratively across departments and manage multiple projects simultaneously.
  • Proficiency in marketing analytics tools and CRM systems.
  • Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
  • Familiarity with Google Workspace.
  • Ability to work Eastern Time hours.

Benefits

Alongside base salary of $130,000-$140,000, we offer a range of benefits including: 

  • Health, dental & vision insurance
  • 401k Matching contribution
  • Employee Assistance Programme
  • Annual Compensation Reviews
  • Flexible PTO Policy and 3 paid volunteer days per year
  • Free monthly LetsGetChecked tests as we are not only focused on the well being of our patients but also the well being of our teams
  • A referral bonus programme to reward you for helping us hire the best talent
  • Internal Opportunities and Careers Clinics to help you progress your career
  • Maternity, Paternity, Parental and Wedding leave

Why LetsGetChecked

At LetsGetChecked, we are revolutionizing healthcare by making it more accessible, convenient, and personalized. Our mission is to empower individuals with the knowledge and tools they need to manage their health proactively, so they can live longer, happier lives.

By joining our team, you will be part of a dynamic and innovative company that is dedicated to improving lives through cutting-edge technology and compassionate care. We value our employees and invest in their growth, offering opportunities for professional development and career advancement. Together, we can make a meaningful impact on the future of healthcare and help people take control of their health journey. Join us in our commitment to transforming healthcare for the better.

Our Commitment to Diversity, Equity, and Inclusion

At LetsGetChecked, we are committed to fostering an inclusive environment that celebrates diversity in all its forms. We believe that the diversity of thought, background, and experience strengthens our teams and drives innovation. We are an equal-opportunity employer and do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Our goal is to ensure that everyone feels valued and empowered to thrive.

To learn more about LetsGetChecked and our mission to help people live longer, healthier lives please visit https://www.letsgetchecked.com/careers/

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in LetsGetChecked’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.