Marketing Executive - Partner Brands
- Job Title – Partner Brand Executive
- Location – M12 6FZ
- Working rota – Monday - Friday
- Working hours – 40 hours
- Working model – 5 days in the office
Role overview:
The JD Marketing team puts the consumer at the heart of what we do creating impactful and engaging campaigns, that elevate the JD brand. The Partner Brand Marketing Team are responsible for delivering campaigns 360, omni channel campaigns across JDs full eco system and beyond. Driving growth through a close strategic partnership with our key strategic partners and internal stakeholders.
Responsibilities:
- Support the marketing manager in delivering brand campaigns across the full marketing mix.
- Working closely with buying, merchandising teams to determine product focuses
- 360 Ownership of Partner Brand Relationship Development from a marketing perspective.
- Being accountable for the development & success of assigned Brands campaigns across all JDs channels.
- Work closely with key internal stakeholders, buying, merchandising, retail, VM and multichannel teams to optimise budget and deliver engaging campaigns.
- Delivery of consistent presentation of assigned brand at JD
- Co-creation and active management of assigned brand’s calendar/schedule of activity.
- Support regional/local markets as required in order to maximise efficiency of relationship to JD
- Creation of key marketing initiatives for assigned brand and negotiation of key priorities into JD
- Budget Ownership - Co-creation in partnership with assigned brands of marketing budget (utilising Trade Terms and any other available resources to develop an effective and impactful plan), work closely with JD marketing finance team.
- Control & monitor investment in line with brand activity & assigned budgets.
- Work closely with assigned brand and JD team to ensure relevant programme development with KPIs, objectives, critical path, activation/roll up and wrap reporting.
- Deliver ongoing analysis with clear understanding of ROI measurement and growth opportunities to be integrated into future planning
- Consider global and regional/local market needs
- Understand JD commercial goals for assigned brand in order to deliver the right initiatives and track results,
- Develop & implement the appropriate process, way of working KPI setting, reviewing and measurements to enhance marketing performance in a Brand Partners context
Skills and Experience:
- Relevant experience in a marketing role working with & developing consumer brands on a global/regional/international level
- Knowledge of brands, how they are managed, the methods and tools used to help define what a brand stands for, how it is communicated and how to help others working on/with the brand understand how to bring it to life in the most impactful way.
- Proven skills delivering brand growth through consumer initiatives - developing and managing brand marketing/communication campaigns with execution experience across the full marketing mix.
- Strong understanding of the touchpoint & media landscape relevant to JD consumers
- Experience utilising research insights and presenting & deploying actionable recommendations
- Adept at driving cross-functional teams effectively, able to work in matrix organisations and with assigned brands
- Able to navigate complexity and thrive in a fast-paced environment, able to work under pressure
- Outstanding project management experience, managing internal stakeholders, agencies, customers and other external partners.
- Strong analytical problem-solving skills. Demonstrated organisational, planning and analytical skills
- An innovative thinker, results oriented can understand how to achieve the ‘right balance’ to impact consumer perception
- Excellent written and verbal communication skills including in brief & presentation writing
- Highly proficient with all relevant computer software MS office, Keynote etc.
- Creative problem-solving mindset with the ability to leverage data to enhance creative solutions
- Analytical, possesses the ability to apply data and insights to strategy to drive results
- Budget: proven management & analytical skills, must be able to handle significant & complex budgets
- Fluent English, additional language skills are desirable
- An understanding and interest in sports lifestyle & youth culture preferred, coupled with a good understanding of the JD brand
- Retail experience is an advantage
The Company
The JD Group is a leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 90,000 colleagues over 4,500 stores across several retail fascia's in over 36 countries around the world.
We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.
To be a part of this successful and continuously growing company, you will have the desire to ingrain our strategic goals of being a people first, a digital leader and customer focused organisation which provides operational excellence and is continuous with identifying new areas of growth into our day-to-day.
We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits:
- Incremental Holiday Allowance
- Staff Discount on qualifying purchases across Group retail stores and online
- Exclusive Colleague Bike Discount scheme
- Discounted Gym membership
- Personal development opportunities to learn and develop at work
- Access to Apprenticeships and accredited qualifications
Interested
If you are interested in this position, then press the Apply Now button.
Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of your application, please consider your application to have been unsuccessful on this occasion
Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.
Thank you again for your time.
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