Head of Brand & Marketing
Banking is moving out of banks and becoming a part of customers’ daily digital lives. Inbank’s financing solutions are embedded seamlessly into the shopping journey of 6,000+ retailers. This helps our merchant partners to grow their businesses while end customers get to benefit from a frictionless shopping experience wherever they are. With a focus on innovation and growth, we are looking for talented people to join our team of 440+ people working across our offices in Estonia, Latvia, Lithuania, Poland and the Czechia.
We’re looking for a Head of Brand & Marketing to lead group marketing initiatives at Inbank — a role that will shape how we grow, communicate, and position ourselves across all our markets.
Group Marketing is responsible for developing and executing a cohesive marketing strategy that supports business growth, strengthens brand positioning, and drives performance. This includes overseeing goal setting, budget management, and cross-functional collaboration to ensure alignment between marketing, product, and business.
Key responsibilities:
- Define and execute the group-wide marketing strategy while managing the budget to ensure a high return on investment.
- Establish clear marketing objectives and continuously track performance to ensure effectiveness.
- Own the product marketing strategy, from positioning and messaging to go-to-market execution and lifecycle management.
- Work closely with Product and Channel teams to translate product value into compelling customer-facing content and campaigns.
- Strengthen Inbank’s brand positioning and ensure consistent messaging and visual identity across all markets.
- Drive strategic marketing initiatives that support product-led growth and expansion into new markets and segments.
- Manage relationships with creative and media agencies to deliver impactful campaigns and brand experiences.
- Serve as the main marketing contact for product, technology, and company-wide initiatives, ensuring alignment and synergy.
What we’re looking for:
- 5+ years of experience in marketing, brand management, or a related field.
- Background in product marketing, ideally in a technology or platform-driven company, is a plus.
- A strategic mindset with a hands-on attitude.
- Proven experience managing cross-market initiatives and aligning stakeholders.
- Ability to lead and influence in a fast-paced, entrepreneurial environment.
- Excellent communication skills and a sharp eye for brand and storytelling.
- A competitive salary that reflects your experience, along with a great benefits package.
- Sports compensation or additional health insurance, plus extra vacation days after your 3rd year with us.
- A 6-week paid sabbatical after 4 years at Inbank, based on performance.
- A dynamic and challenging work environment with plenty of opportunities for professional growth.
- A hybrid, agile, and autonomous way of working that supports flexibility and independence.
- Regular team and company events, and the chance to work with supportive and inspiring people.
At Inbank we strive to have an inclusive and diverse working environment, so we welcome you to apply even if you do not match all the points here, but think you would do well.
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