Head of Marketing

We’re looking for a strategic marketing leader to shape and grow IMC’s employer brand across the APAC region. In this lead role, you’ll set the vision and strategy for how we attract top talent across both campus and experienced hires through strong positioning, standout campaigns, and targeted regional initiatives.

The role sits within the APAC HR, recruitment and marketing team, with dotted-line accountability to the Global Head of Marketing and the APAC Managing Director. You’ll also lead a small, high-performing team with one direct report, overseeing regional execution and supporting the delivery of global marketing initiatives.

What you’ll do:

• Lead APAC recruitment marketing: in collaboration with the recruitment team, set and drive the strategy for how IMC attracts and engages top talent across both campus and experienced hire.
• Execute the global brand strategy in-region: activate IMC’s global brand strategy across APAC markets, ensuring consistency in positioning, tone, and visual identity while adapting for cultural relevance and audience resonance.
• Collaborate across regions: work closely with global marketing and other regional marketing leads in Europe, the US and India to share insights, align messaging, and contribute to a cohesive global brand experience.
• Strategic campaign oversight: provide direction for campaigns across campus recruitment, experienced hire, and brand-led initiatives (e.g. trading challenges, Team Liquid chess and gaming initiatives), including creative briefing, channel strategy, and performance analysis.
• Act as a senior partner: work alongside business leaders, global marketing, recruiters and HR to translate hiring goals into marketing strategies that drive awareness, engagement, and conversion.
• Own content and storytelling strategy: oversee the creation of compelling narratives and content across digital, social, video, and events designed to elevate IMC’s brand and reflect our people, culture, and ambition.
• Identify and manage brand partnerships and sponsorships: lead the development of regional partnerships and sponsorships that support brand-building and community engagement objectives, working closely together with global marketing.
• Measure and optimise: define KPIs, monitor impact, and work with global counterparts to share learnings and continuously improve campaign effectiveness and brand performance.

 About you:

• 10+ years’ experience in brand marketing or employer branding – ideally within high-growth, fast-paced or technical environments
• Passionate about employer branding, candidate experience, and building campaigns that attract the best and brightest
• Strong strategic thinking and storytelling skills, with a deep understanding of what drives talent engagement across campus and experienced audiences
• Confident advising senior stakeholders and collaborating across functions and regions
• Experienced in leading marketing strategy, agency relationships, and multi-market initiatives
• Data-driven mindset with the ability to set clear KPIs and translate insights into action
• Familiarity with APAC markets and cultural nuances across Australia and New Zealand. Hong Kong and China are a plus.

About Us

IMC is a global trading firm powered by a cutting-edge research environment and a world-class technology backbone. Since 1989, we’ve been a stabilizing force in financial markets, providing essential liquidity upon which market participants depend. Across our offices in the US, Europe, Asia Pacific, and India, our talented quant researchers, engineers, traders, and business operations professionals are united by our uniquely collaborative, high-performance culture, and our commitment to giving back. From entering dynamic new markets to embracing disruptive technologies, and from developing an innovative research environment to diversifying our trading strategies, we dare to continuously innovate and collaborate to succeed.